International Journal of Internet Marketing and Advertising  (IJIMA)
ISSN (Online): 1741-8100  -  ISSN (Print): 1477-5212

Published in 4 issues per year  (View Subscription Price)

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Abstracting/Indexing Services and Journal Lists

Forthcoming Papers

   Objectives

IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.

   Readership

Professionals, policy-makers, academics, researchers, and managers in IT, marketing, advertising, business and commerce.

   Contents

IJIMA publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.

   Subject Coverage

The coverage of IJIMA includes, but is not limited to, the following subjects:

• Advertising on the Net
• Agency relationship management
• B2B marketplace
• Channel management
• Collaborative marketing
• Consumer behaviour
• Creativity in Web marketing and advertising
• Customer relationship management
• Direct marketing
• Effectiveness in marketing and advertising
• E-service management
• Ethics in marketing and advertising
• Globalisation issues
• Human resources management
• Innovation and product development
• Internet branding
• Internet security and privacy issues
• Knowledge management
• Market intelligence analysis
• Marketing research
• Marketing strategies
• Migration from marketplace to marketspace
• Online community management
• Pricing strategies
• Product evaluation
• Promotion
• Public relation
• Sales management
• Service marketing on the Net
• Service quality
• Service/product quality management
• Trust on the Net

   Specific Notes for Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

All papers are refereed through a double blind process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Submission of Papers web-page. You must submit your manuscript online via the journal’s Author Portal in the form of a PDF file

Please include in your submission the title of the Journal

   Editors and Members of the Editorial Board

Founding Editor

Prof. Dr. Eldon Y. Li
University Chair Professor
National Chengchi University
Department of Management Information Systems
College of Commerce
No.64, Sec. 2, Zhi-nan Rd, Wenshan
Taipei 11605
TAIWAN, ROC

Editor in Chief

Prof. Dr. HsiuJu Rebecca Yen
National Tsing Hua University
Institute of Service Science
College of Technology Management
No. 101, Section 2, Kuang-Fu Road
Hsinchu 30013
TAIWAN, ROC
hjyen@mx.nthu.edu.tw

Associate Editors

Prof. Dr. George J. Avlonitis
Athens University of Economics and Business
Department of Marketing and Communication
47 Evelpidon & 33 Lefkados Str.
11362 Athens
GREECE

Prof. Dr. Veronica Liljander
Chair
Swedish School of Economics and Business Administration
Department of Marketing and Corporate Geography
PO Box 479
00101 Helsinki
FINLAND

Prof. Dr. Jef I. Richards
Chair, Advertising Department
University of Texas at Austin
CMA 7.142
Austin TX 78712
USA

Dr. C.K. Bennett Yim
The University of Hong Kong
School of Business
Meng Wah Complex
Pokfulam Road
HONG KONG (CHINA)

Prof. Dr. George Zinkhan
Coca-Cola Company Professor of Marketing
University of Georgia
Terry College of Business
138 Brooks Hall
Athens GA 30602-6267
USA

American Editor

Dr. Ward A. Hanson
Stanford University
Graduate School of Business
Littlefield 350
Stanford CA 94305
USA

Asia-Pacific Editor

Prof. Dr. Mark Gabbott
Head, Department of Marketing
Monash University
Faculty of Business and Economics
PO Box 197
Caulfield East, VIC 3145
AUSTRALIA

European Editor

Prof. Dr. Dale A. Littler
Dean of Management Studies
UMIST
Manchester School of Management
P.O. Box 88
Manchester M60 1QD
UK

Editorial Board Members

Prof. Dr. Makoto AbeMa
University of Tokyo
Graduate School of Economics
7-3-1 Hongo, Bunkyo-ku
Tokyo 113-0033
JAPAN

Prof. Stephen W. BrownSt
Edward M. Carson Chair in Services Marketing and Director
Arizona State University
Center for Services Leadership
W P Carey School of Business
P O Box 874106
Tempe AZ 85287-4106
USA

Prof. Dr. Stephen BrownSt
School of Marketing Strategy and Entrepreneurship
University of Ulster
Jordanstown, Newtownabbey
Co. Antrim BT37 0QB
Northern Ireland
UK

Prof. Dr. Dipankar ChakravartiDi
Ortloff Professor of Business
University of Colorado
Division of Marketing
Leeds School of Business
UCB 419
Boulder CO 80309-0419
USA

Prof. Dr. Andrew C.F. ChanAn
Chinese University of Hong Kong
Department of Marketing
Shatin, N.T
HONG KONG (CHINA)

Prof. Dr. Amitava ChattopadhyayAm
L'Oreal Chair in Marketing-Innovation and Creativity
INSEAD
Boulevard de Constance
Fontainebleau 77305
FRANCE

Prof. Dr. Imran CurrimIm
Chancellors Professor of Marketing
University of California
Irvine Graduate School of Management
Irvine CA 92697-3125
USA

Prof. Dr. A. DiamantopoulosA.
Chair of International Marketing
University of Vienna
Brünner Straße 72
A-1210 Vienna
AUSTRIA

Prof. Dr. Bo EdvardssonBo
Research Director, Service Research Center
University of Karlstad
CTF, S-651 88 Karlstad
SWEDEN

Prof. Dr. Michael EwingMi
Director of Research
Monash University
Department of Marketing
Faculty of Business and Economics
PO Box 197
Caulfield East, VIC 3145
AUSTRALIA

Prof. Dr. Paul W. FarrisPa
Landmark Communications Professor of Business Administration
University of Virginia
Darden Graduate School of Business Administration
100 Darden Boulevard
Charlottesville VA 22903
USA

Prof. Dr. Adam FinnAd
R.K. Banister Professor of Business
University of Alberta
School of Business
Edmonton, Alberta T6G 2R6
CANADA

Prof. Dr. George FrankeGe
Reese Phifer Fellow of Marketing
University of Alabama
Department of Management and Marketing
105 Alston Hall
Tuscaloosa, AL 35487-0225
USA

Dr. Jesus Garcia-MadariagaJe
Universidad Complutense de Madrid
Departamento de Comercialización e Investigación de Mercados
Facultad de CC. Económicas y Empresariales
Campus de Somosaguas
28223 Madrid
SPAIN

Prof. Dr. Pervez GhauriPe
UMIST
Manchester School of Management
PO Box 88
Manchester M60 1QD
UK

Prof. Avijit GhoshAv
Dean
College of Business
University of Illinois at Urbana-Champaign
260 Wohlers Hall, 1206 S. Sixth Street
Champaign IL 61820
USA

Prof. Dr. Gerald J. GornGe
Hong Kong University of Science and Technology
Clear Water Bay
Kowloon
HONG KONG (CHINA)

Prof. Dr. Dhruv GrewalDh
Toyota Chair in Commerce and Electronic Business
Babson College
Department of Marketing
Malloy Hall
Babson Park MA 02457-0310
USA

Prof. Dr. Evert GummessonEv
Professor, Service Management and Marketing Research Director
Stockholm University
School of Business
SE-10691 Stockholm
SWEDEN

Dr. Curtis P. HaugtvedtCu
The Ohio State University
Fisher College of Business
2100 Neil Avenue
Columbus OH 43210
USA

Prof. Dr. Thorsten Hennig-ThurauTh
Chair for Marketing and Media Research
Bauhaus-University of Weimar
Bauhausstr. 11
99423 Weimar
GERMANY

Prof. Dr. Graham J. HooleyGr
Deputy Head
Aston University
Aston Business School
Marketing Group
Aston Triangle
Birmingham B4 7ET
USA

Prof. Dr. Roy HowellRo
Texas Tech University
Box 42101
Lubbock, Texas 79409
USA

Prof. Dr. Michael K.M. HuiMi
Chinese University of Hong Kong
Department of Marketing
Shatin, N.T
HONG KONG (CHINA)

Prof. Dr. V. KumarV.
ING Aetna Chair Professor of Marketing
University of Connecticut
Marketing Department
2100 Hillside Road, Unit 1041
Storrs, CT 06269
USA

Prof. Dr. John D. LeckenbyJo
Everett D. Collier Centennial Chair in Communication
University of Texas at Austin
CMA A7.142
Austin, TX 78712
USA

Dr. Angela LeeAn
Northwestern University
Kellogg School of Management
2001 Sheridan Road
Evanston IL 60208
USA

Prof. Dr. Kam-Hon LeeKa
Chair Professor of Marketing
Chinese University of Hong Kong
Department of Marketing
Shatin, N.T.
HONG KONG (CHINA)

Prof. Dr. James LeighJa
Texas A&M University
Department of Marketing
TAMU 4112
College Station, TX 77843-4112
USA

Prof. Dr. Jos LemminkJo
Chair of Marketing and Market Research
Maastricht University
PO Box 616
NL-6200 MD Maastricht
NETHERLANDS

Prof. Dr. Deborah MacInnisDe
University of Southern California
Marshall School of Business
Marketing Department
ACCT 308F
Los Angeles, CA 90089
USA

Prof. Dr. Naresh K. MalhotraNa
Regents' Professor
Georgia Institute of Technology
DuPree College of Management
Atlanta, GA 30332-0520
USA

Prof. Dr. Jan MattssonJa
Chair of Business Administration
Roskilde University
Department of Social Sciences
PO Box 260
4000 Roskilde
DENMARK

Prof. Dr. Daryl McKeeDa
Louisiana State University
Department of Marketing
College of Business Administration
3127 CEBA
Baton Rouge, LA 70803-6314
USA

Prof. David F. MidgleyDa
Professor of Marketing, Coordinator of Marketing Area
INSEAD
Boulevard de Constance
77305 Fontainebleau Cedex
FRANCE

Prof. Dr. Jakki J. MohrJa
University of Montana
School of Business Administration
Missoula, MT 59812
USA

Prof. Dr. Robert M. MorganRo
J. Reese Phifer Faculty Fellow, Interim Director of Hess Institute for Retailing Development, Head of Department
University of Alabama
Department of Management and Marketing
105 Alston Hall, Box 870225
Tuscaloosa, AL 35487
USA

Prof. Dr. Thomas C. O'GuinnTh
University of Illinois at Urbana-Champaign
119 Gregory Hall
810 S. Wright Street
Urbana, Illinois 61801
USA

Prof. Dr. A. "Parsu" ParasuramanA.
James W. McLamore Chair Professor of Marketing
University of Miami
Marketing Department, School of Business
P.O. Box 248147
Coral Gables, FL 33124-6554
USA

Prof. Dr. Jaqueline PelsJa
Universidad Torcuato Di Tella
Miñones 2159
1428 Capital Federal
ARGENTINA

Prof. Dr. Robert A. PetersonRo
John T. Stuart III Centennial Chair in Business Administration
University of Texas at Austin
Department of Marketing
Austin, TX 78712
USA

Prof. Dr. Joseph E. PhelpsJo
Reese Phifer Professor of Advertising and Public Relations
University of Alabama
Department of Advertising and Public Relations
Box 870172
Tuscaloosa AL 35487-0172
USA

Prof. Dr. Nigel PiercyNi
The University of Warwick
Room C2.09
Coventry, CV4 7AL
UK

Prof. Dr. Ivan L. PrestonIv
Professor Emeritus
University of Wisconsin
4015 Monona Drive
Madison WI 53716
USA

Prof. David J. ReibsteinDa
The William S. Woodside Professor and Professor of Marketing
The Wharton School
University of Pennsylvania
743 Huntsman Hall, 3730 Walnut Street
Philadelphia PA 19010
USA

Prof. Dr. Leonard N. ReidLe
Associate Dean for Research and Graduate Studies
Grady College of Journalism and Mass Communication
University of Georgia
Athens, GA 30602
USA

Prof. Dr. Herbert J. RotfeldHe
Auburn University
201 Business Building
415 W. Magnolia
Auburn, AL 36849-5246
USA

Prof. Dr. Patricia RyanPa
Chair of Business Law
Macquarie University
Department of Business
Division of Economic and Financial Studies
Sydney, NSW 2109
AUSTRALIA

Prof. Dr. Saeed SamieeSa
University of Tulsa
College of Business Administration
600 S. College Avenue
Tulsa, OK 74104-3189
USA

Prof. Mohanbir S. SawhneyMo
McCormick Tribune Professor of Technology
Northwestern University
Kellogg School of Management
2001 Sheridan Road
Evanston IL 60208
USA

Prof. Dr. Terence A. ShimpTe
Professor and Chair of Marketing Department
University of South Carolina
Moore School of Business
Columbia, SC 29208
USA

Prof. Dr. Robert E. SpekmanRo
Tayloe Murphy Professor of Business Administration
University of Virginia
Darden Graduate School of Business
100 Darden Blvd
Charlottesville, VA 22903
USA

Prof. Dr. Rajendra SrivastavaRa
Roberto C. Goizueta Chair in e-Commerce and Marketing; Executive Director, Zyman Institute of Brand Science
Emory University
Goizueta Business School
1300 Clifton Road
Atlanta GA 30322
USA

Prof. Dr. David StewartDa
Deputy Dean and Robert E. Brooker Professor of Marketing
University of Southern California
Marshall School of Business
HOH 802C
Los Angeles, CA 90089-1428
USA

Prof. Dr. Naufel J. VilcassimNa
London Business School
Marketing Faculty
Regents Park
London NW1 4SA
UK

Prof. Scott WardSc
The Wharton School
University of Pennsylvania
3730 Walnut St., JMHH 700
Philadelphia PA 19104
USA

Dr. Manjit S. YadavMa
Texas A&M University
Mays Business School
Department of Marketing
4112 TAMU
College Station, TX 77843
USA

Prof. Dr. Farhat YusufFa
Head, Department of Business
Macquarie University
Division of Economic and Financial Studies
Sydney, NSW2109
AUSTRALIA

Prof. Dr. Rami ZwickRa
Director of Center for Experimental Business Research
Hong Kong University of Science and Technology
Department of Marketing
Clear Water Bay
Kowloon
HONG KONG (CHINA)