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International Journal of Internet Marketing and Advertising
Published issues
2022 Vol.17 No.1/2
International Journal of Internet Marketing and Advertising
2022 Vol.17 No.1/2
Pages
Title and author(s)
1-19
Cultivating consumer-brand relationship in social media: the role of consumer willingness to engage
Terri H. Chan
DOI
:
10.1504/IJIMA.2022.125138
20-47
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Sunil Hazari
DOI
:
10.1504/IJIMA.2022.125141
48-76
A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India
Krishna Kumar Rajarathinam; Logu Rathinam; Satyanarayana Parayitam
DOI
:
10.1504/IJIMA.2022.125142
77-110
Brand celebrities: analysis of celebrity sponsorship posts on Facebook
Goetz Greve; Andrea Schlüschen; Claudia Fantapié Altobelli
DOI
:
10.1504/IJIMA.2022.125143
111-132
Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
K.V. Sriram; Anup Ananda Poojary; Vineet Jawa; Giridhar B. Kamath
DOI
:
10.1504/IJIMA.2022.125145
133-161
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency
Shiyun Tian; Jo-Yun Li
DOI
:
10.1504/IJIMA.2022.125146
162-199
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising: the mediating role of Facebook advertising value
Taanika Arora
DOI
:
10.1504/IJIMA.2022.125153
200-216
Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women
Dheeraj Nim; Shamily Jaggi; Gursimranjit Singh
DOI
:
10.1504/IJIMA.2022.125147
217-230
Impact of online ratings on the box office collection of Bollywood movies
Girish Taneja; Anu Bala
DOI
:
10.1504/IJIMA.2022.125154
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