International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2022 Vol.17 No.1/2


Pages Title and author(s)
1-19Cultivating consumer-brand relationship in social media: the role of consumer willingness to engage
Terri H. Chan
DOI: 10.1504/IJIMA.2022.10050155
20-47Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Sunil Hazari
DOI: 10.1504/IJIMA.2022.10050163
48-76A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India
Krishna Kumar Rajarathinam; Logu Rathinam; Satyanarayana Parayitam
DOI: 10.1504/IJIMA.2022.10050165
77-110Brand celebrities: analysis of celebrity sponsorship posts on Facebook
Goetz Greve; Andrea Schlüschen; Claudia Fantapié Altobelli
DOI: 10.1504/IJIMA.2022.10050166
111-132Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
K.V. Sriram; Anup Ananda Poojary; Vineet Jawa; Giridhar B. Kamath
DOI: 10.1504/IJIMA.2022.10050167
133-161Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency
Shiyun Tian; Jo-Yun Li
DOI: 10.1504/IJIMA.2021.10047219
162-199Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising: the mediating role of Facebook advertising value
Taanika Arora
DOI: 10.1504/IJIMA.2022.10040547
200-216Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women
Dheeraj Nim; Shamily Jaggi; Gursimranjit Singh
DOI: 10.1504/IJIMA.2022.10050168
217-230Impact of online ratings on the box office collection of Bollywood movies
Girish Taneja; Anu Bala
DOI: 10.1504/IJIMA.2022.10050174