International Journal of Internet Marketing and Advertising
- Editor in Chief
- Prof. Jesús Garcia-Madariaga
- ISSN online
- ISSN print
- 6 issues per year
- CiteScore 2020 0.7
IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.
Topics covered include
- Advertising on the Net, internet branding, security/privacy issues
- Agency relationship management, customer relationship management
- B2B marketplace, channel management, collaborative marketing
- Consumer behaviour and loyalty
- Creativity in Web marketing and advertising
- Direct marketing, effectiveness in marketing and advertising
- E-service management, online community management, social marketing
- Ethics in marketing and advertising
- Globalisation and international marketing
- Marketing resources management, customer asset management
- Innovation and new product development
- Knowledge management, market intelligence analysis, marketing research/strategies
- Migration from marketplace to marketspace
- Product evaluation, pricing strategies, promotion, public relations, sales management
- Service marketing/trust on the Net, service/product quality/management
IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.
Professionals, policy-makers, academics, researchers, and managers in IT, marketing, advertising, business and commerce.
IJIMA publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.
IJIMA is indexed in:
- Scopus (Elsevier)
- Academic OneFile (Gale)
- cnpLINKer (CNPIEC)
- Expanded Academic ASAP (Gale)
- OneFile Business (Gale)
- General OneFile (Gale)
- Google Scholar
- Info Trac (Gale)
- Inspec (Institution of Engineering and Technology)
- Pirabase (Smithers Pira)
- ProQuest Advanced Technologies Database with Aerospace
- ProQuest ABI/Inform Collection
- ProQuest Advanced Technologies Database and Aerospace Collection
- ProQuest Technology Collection
IJIMA is listed in:
- Agenzia Nazionale di Valutazione del sistema Universitario e della Ricerca (ANVUR)
- Australian Business Deans Council Journal Rankings List
- Cabell's Directory of Publishing Opportunities
- Chartered Association of Business Schools (CABS) Academic Journal Guide
- UGC (University Grants Commission)
- FMS Journal Rating Guide
- Index of Information Systems Journals (Deakin University)
- Norwegian Register for Scientific Journals, Series and Publishers
- VHB-JOURQUAL (Germany)
Honorary Editor in Chief
- Li, Eldon Y., Tongji University, China and National Chung Cheng University, Taiwan
Editor in Chief
- Garcia-Madariaga, Jesús, Universidad Complutense de Madrid, Spain
- Cuesta-Valiño, Pedro, Universidad Alcalá, Spain
- Yen, HsiuJu Rebecca, National Tsing Hua University, Taiwan
- Arias-Oliva, Mario, Universidad Complutense de Madrid, Spain
- Richards, Jef I., Michigan State University, USA
- Ruiz-Alba, José L., University of Westminster, UK
Editorial Board Members
- Abe, Makoto, University of Tokyo, Japan
- Brown, Stephen, University of Ulster, UK
- Brown, Stephen W., Arizona State University, USA
- Cassia, Fabio, University of Verona, Italy
- Chakravarti, Dipankar, University of Colorado, USA
- Diamantopoulos, A., University of Vienna, Austria
- Edvardsson, Bo, University of Karlstad, Sweden
- Ewing, Michael, Monash University, Australia
- Franke, George, University of Alabama, USA
- Ghosh, Avijit, College of Business, USA
- Gorn, Gerald J., Hong Kong University of Science and Technology, Hong Kong SAR, China
- Greve, Goetz, HSBA Hamburg School of Business Administration gGmbH, Germany
- Grewal, Dhruv, Babson College, USA
- Guan, Chong, Singapore University of Social Sciences, Singapore
- Gummesson, Evert, Stockholm University, Sweden
- Haugtvedt, Curtis P., The Ohio State University, USA
- Hennig-Thurau, Thorsten, Bauhaus-University of Weimar, Germany
- Howell, Roy, Texas Tech University, USA
- Hui, Michael K.M., Chinese University of Hong Kong, Hong Kong SAR, China
- Kumar, V., Georgia State University, USA
- Leckenby, John D., University of Texas at Austin, USA
- Lee, Kam-Hon, Chinese University of Hong Kong, Hong Kong SAR, China
- Liang, Xiaobei, Tongji University, China
- MacInnis, Deborah, University of Southern California, USA
- Magno, Francesca, Università degli Studi di Bergamo, Italy
- Malhotra, Naresh K., Georgia Institute of Technology, USA
- Mattsson, Jan, Roskilde University, Denmark
- McKee, Daryl, Louisiana State University, USA
- Morgan, Robert M., University of Alabama, USA
- O'Guinn, Thomas C., University of Illinois at Urbana-Champaign, USA
- Parasuraman, A. "Parsu", University of Miami, USA
- Peterson, Robert A., University of Texas at Austin, USA
- Phelps, Joseph E., University of Alabama, USA
- Piercy, Nigel, The University of Warwick, UK
- Reibstein, David J., University of Pennsylvania, USA
- Reid, Leonard N., University of Georgia, USA
- Rodríguez-Molina, Miguel A., University of Granada, Spain
- Ryan, Patricia, Macquarie University, Australia
- Samiee, Saeed, University of Tulsa, USA
- Sawhney, Mohanbir S., Northwestern University, USA
- Spekman, Robert E., University of Virginia, USA
- Srivastava, Rajendra, Emory University, USA
- Stewart, David, University of Southern California, USA
- Vilcassim, Naufel J., London Business School, UK
- Vrontis, Demetris, University of Nicosia, Cyprus
- Ward, Scott, University of Pennsylvania, USA
- Yadav, Manjit S., Texas A&M University, USA
- Yusuf, Farhat, Macquarie University, Australia
- Zwick, Rami, University of California, Riverside, USA
A few essentials for publishing in this journal
- Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
- Conference papers may only be submitted if the paper has been completely re-written (more details available here) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
- Briefs and research notes are not published in this journal.
- All our articles go through a double-blind review process.
- All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.
- There are no charges for publishing with Inderscience, unless you require your article to be Open Access (OA). You can find more information on OA here.
- All articles for this journal must be submitted using our online submissions system.
- View Author guidelines.
For whom does the online bell toll?
11 June, 2021
For many years, the death knell for high street shopping has been sounded by the pioneers of online. The high street brands responded with some success by counterbalancing their "bricks and mortar" realm with a virtual world of e-commerce. New work published in the International Journal of Internet Marketing and Advertising, suggests that the end may well be in sight for retail websites. Ricardo Ramos and Sérgio Moro of the Instituto Universitário de Lisboa, and Paulo Rita of the Universidade Nova de Lisboa, Portugal, have investigated the attitudes and behaviour of marketing professionals with respect to social media and commercial mobile applications and found that online strategy is focusing very much on search engine positioning and thence retail websites rather than the former two overlapping and interconnected realms [...]More details...
Under the influence
20 April, 2021
Social media has a lot of pros and quite a few cons. One area in which there is much controversy is in the concept of influencers. People with lots of very engaged followers in a particular niche who can affect the decisions their devotees make in many different areas such as what they spend their money on, their own publicly declared likes and dislikes, their opinions on scientific issues such as climate change and vaccination, and even their voting intent. The emergence of the so-called Web 2.0 whereby erstwhile visitors to websites became content creators and commentators in their own right has led to the advent of micro-celebrities, people who find themselves famous in a small area among a group of people for their prowess, wit, or opinions in that niche. For instance, people creating informative or humorous tutorials for video site Youtube, for instance, have found fame and occasionally fortune by demonstrating their skills and teaching others in cookery, makeup, music, and many other areas. Indeed, the world of Facebook, Twitter, Instagram, TikTok, and countless other apps and sites offers a platform for such influencers that would simply not have existed for them in the previous incarnation of the world wide web where content and influence were in the hands of the original media companies and a few start-ups. Today, many of the social media influencers are emerging as celebrities in their own right and finding they can command a position in the mainstream media through newspaper and magazine columns, podcasts and radio appearances and even presenting and acting roles on television and in cinema. Inderscience has now published a special issue of the International Journal of Internet Marketing and Advertising, to share the latest research into how social media influencers are disrupting the notion of conventional marketing [...]More details...
Beauty is in the eye of the influencer
21 April, 2021
The credibility of digital influencers on YouTube and Instagram is discussed in a paper from Elmira Djafarova of the Faculty of Business and Law at Northumbria University, Newcastle upon Tyne, UK, and Natasha Matson of the Newcastle Business School there. The team has specifically looked at those people who are commonly referred to as micro-celebrities in the realm of beauty on these platforms. The team found that for "beauty gurus" trustworthiness is the most important factor determining credibility but the quality of the video and images shared and the "professionalism" of the person's profile is also an important part of the public's perception of a given influencer [...]More details...
The influence of fake food
22 April, 2021
Digitisation and globalisation mean that today, a large proportion of the world can access content and opinion in an instant and conversely share their own content and opinions just as quickly. The search engines and the social media apps, are the tools with which real news and fake news can spread quickly often in a viral manner. This ubiquitous and always-on stream of information and disinformation has led to the rise of so-called influencers, people who by wit or wisdom have found themselves to be hubs within the network. Nodes that have many, many inbound connections from the world at large over any of whom they might offer a guiding word, for good or bad [...]More details...
Fame and fashion
23 April, 2021
The effects of perception of luxury and consumer envy seem to drive the influencing effect of social media micro-celebrities, whereas consumer purchase intention is not so sharply affected by the online activities, endorsements, and sponsorship deals of mainstream celebrities. This is the basic conclusion of a study from researchers in Qatar and the USA looking at luxury fashion goods [...]More details...