Honorary Editor in Chief

• Li, Eldon Y., Chung Yuan Christian University, Taiwan

Editor in Chief

• Yen, HsiuJu Rebecca, National Tsing Hua University, Taiwan
  (hjyenmx.nthu.edu.tw)

Associate Editors

• Avlonitis, George J., Athens University of Economics and Business, Greece
• Gabbott, Mark, Monash University, Australia
• Garcia-Madariaga, Jesus, Universidad Complutense de Madrid, Spain
• Guan, Chong, SIM University, Singapore
• Hanson, Ward A., Stanford University, USA
• Liljander, Veronica, Swedish School of Economics and Business Administration, Finland
• Richards, Jef I., University of Texas at Austin, USA
• Yim, C.K. Bennett, The University of Hong Kong, Hong Kong SAR, China

Editorial Board Members

• Abe, Makoto, University of Tokyo, Japan
• Brown, Stephen, University of Ulster, UK
• Brown, Stephen W., Arizona State University, USA
• Chakravarti, Dipankar, University of Colorado, USA
• Chattopadhyay, Amitava, INSEAD, France
• Currim, Imran, University of California, USA
• Diamantopoulos, A., University of Vienna, Austria
• Edvardsson, Bo, University of Karlstad, Sweden
• Ewing, Michael, Monash University, Australia
• Farris, Paul W., University of Virginia, USA
• Finn, Adam, University of Alberta, Canada
• Franke, George, University of Alabama, USA
• Ghauri, Pervez N., University of Birmingham, UK
• Ghosh, Avijit, College of Business, USA
• Gorn, Gerald J., Hong Kong University of Science and Technology, Hong Kong SAR, China
• Greve, Goetz, HSBA Hamburg School of Business Administration gGmbH, Germany
• Grewal, Dhruv, Babson College, USA
• Gummesson, Evert, Stockholm University, Sweden
• Haugtvedt, Curtis P., The Ohio State University, USA
• Hennig-Thurau, Thorsten, Bauhaus-University of Weimar, Germany
• Howell, Roy, Texas Tech University, USA
• Hui, Michael K.M., Chinese University of Hong Kong, Hong Kong SAR, China
• Kumar, V., University of Connecticut, USA
• Leckenby, John D., University of Texas at Austin, USA
• Lee, Angela, Northwestern University, USA
• Lee, Kam-Hon, Chinese University of Hong Kong, Hong Kong SAR, China
• Leigh, James, Texas A&M University, USA
• Liang, Xiaobei, Tongji University, China
• MacInnis, Deborah, University of Southern California, USA
• Malhotra, Naresh K., Georgia Institute of Technology, USA
• Mattsson, Jan, Roskilde University, Denmark
• McKee, Daryl, Louisiana State University, USA
• Midgley, David F., INSEAD, France
• Mohr, Jakki J., University of Montana, USA
• Morgan, Robert M., University of Alabama, USA
• O'Guinn, Thomas C., University of Illinois at Urbana-Champaign, USA
• Parasuraman, A. "Parsu", University of Miami, USA
• Pels, Jaqueline, Universidad Torcuato Di Tella, Argentina
• Peterson, Robert A., University of Texas at Austin, USA
• Phelps, Joseph E., University of Alabama, USA
• Piercy, Nigel, The University of Warwick, UK
• Preston, Ivan L., University of Wisconsin, USA
• Reibstein, David J., University of Pennsylvania, USA
• Reid, Leonard N., University of Georgia, USA
• Rotfeld, Herbert J., Auburn University, USA
• Ryan, Patricia, Macquarie University, Australia
• Samiee, Saeed, University of Tulsa, USA
• Sawhney, Mohanbir S., Northwestern University, USA
• Shimp, Terence A., University of South Carolina, USA
• Spekman, Robert E., University of Virginia, USA
• Srivastava, Rajendra, Emory University, USA
• Stewart, David, University of Southern California, USA
• Vilcassim, Naufel J., London Business School, UK
• Vrontis, Demetris, University of Nicosia, Cyprus
• Ward, Scott, University of Pennsylvania, USA
• Yadav, Manjit S., Texas A&M University, USA
• Yusuf, Farhat, Macquarie University, Australia
• Zwick, Rami, University of California, Riverside, USA

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