International Journal of Internet Marketing and Advertising
- Editor in Chief
- Dr. Pedro Cuesta-Valiño
- ISSN online
- 1741-8100
- ISSN print
- 1477-5212
- 8 issues per year
- CiteScore 1.2 (2021)

IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.
Topics covered include
- Advertising on the Net, internet branding, security/privacy issues
- Agency relationship management, customer relationship management
- B2B marketplace, channel management, collaborative marketing
- Consumer behaviour and loyalty
- Creativity in Web marketing and advertising
- Direct marketing, effectiveness in marketing and advertising
- E-service management, online community management, social marketing
- Ethics in marketing and advertising
- Globalisation and international marketing
- Marketing resources management, customer asset management
- Innovation and new product development
- Knowledge management, market intelligence analysis, marketing research/strategies
- Migration from marketplace to marketspace
- Product evaluation, pricing strategies, promotion, public relations, sales management
- Service marketing/trust on the Net, service/product quality/management
Objectives
IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.
Readership
Professionals, policy-makers, academics, researchers, and managers in IT, marketing, advertising, business and commerce.
Contents
IJIMA publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.
IJIMA is indexed in:
- Scopus (Elsevier)
- Emerging Sources Citation Index (Clarivate Analytics)
- Academic OneFile (Gale)
- cnpLINKer (CNPIEC)
- Expanded Academic ASAP (Gale)
- OneFile Business (Gale)
- General OneFile (Gale)
- Google Scholar
- Info Trac (Gale)
- Inspec (Institution of Engineering and Technology)
- J-Gate
- Pirabase (Smithers Pira)
- ProQuest Advanced Technologies Database with Aerospace
- ProQuest ABI/Inform Collection
- RePEc
- ProQuest Technology Collection
IJIMA is listed in:
- National Agency for Evaluation of the University and Research System (ANVUR)
- Australian Business Deans Council Journal Rankings List
- Cabell's Directory of Publishing Opportunities
- Chartered Association of Business Schools (CABS) Academic Journal Guide
- UGC (University Grants Commission)
- FMS Journal Rating Guide
- Index of Information Systems Journals (Deakin University)
- JUFO
- Norwegian Register for Scientific Journals, Series and Publishers
- VHB-JOURQUAL (Germany)
Honorary Editor in Chief
- Li, Eldon Y., National Chung Cheng University, Taiwan, Province of China
Editor in Chief
- Cuesta-Valiño, Pedro, Universidad de Alcalá, Spain
(pedro.cuestauah.es)
Former Editors in Chief
- Garcia-Madariaga, Jesús, Universidad Complutense de Madrid, Spain
- Yen, HsiuJu Rebecca (Deceased), National Tsing Hua University, Taiwan, Province of China
Associate Editors
- Arias-Oliva, Mario, Universidad Complutense de Madrid, Spain
- Gómez-Suárez, Mónica, Autonomous University of Madrid, Spain
- Gutiérrez-Rodríguez, Pablo, University of Leon, Spain
- Kazakov, Sergey, National Research University Higher School of Economics, Russian Federation
- Núñez-Barriopedro, Estela, Universidad de Alcalá, Spain
- Richards, Jef I., Michigan State University, USA
Editorial Board Members
- Ahuja, Vandana, Symbiosis Institute of Business Management NOIDA, India
- Ahumada-Tello, Eduardo, Autonomous University of Baja California, Mexico
- Cassia, Fabio, University of Verona, Italy
- Chakravarti, Dipankar, University of Colorado, USA
- Edvardsson, Bo, University of Karlstad, Sweden
- Ewing, Michael, Monash University, Australia
- Franke, George, University of Alabama, USA
- Galiano-Coronil, Araceli, University of Cádiz, Spain
- Galván-Vela, Esthela, CETYS University, Mexico
- Ghosh, Avijit, College of Business, USA
- Gorn, Gerald J., Hong Kong University of Science and Technology, Hong Kong SAR, China
- Guan, Chong, Singapore University of Social Sciences, Singapore
- Gummesson, Evert, Stockholm University, Sweden
- Gutiérrez-Montoya, Guillermo Antonio, Universidad Don Bosco, El Salvador
- Haugtvedt, Curtis P., The Ohio State University, USA
- Howell, Roy, Texas Tech University, USA
- Hui, Michael K.M., Chinese University of Hong Kong, Hong Kong SAR, China
- Kumar, V., Georgia State University, USA
- Leckenby, John D., University of Texas at Austin, USA
- Lee, Kam-Hon, Chinese University of Hong Kong, Hong Kong SAR, China
- Liang, Xiaobei, Tongji University, China
- Magno, Francesca, Università degli Studi di Bergamo, Italy
- Malhotra, Naresh K., Georgia Institute of Technology, USA
- Mattsson, Jan, Roskilde University, Denmark
- McKee, Daryl, Louisiana State University, USA
- Morgan, Robert M., University of Alabama, USA
- Nandy, Mithun, Vidyasagar University, India
- O'Guinn, Thomas C., University of Illinois at Urbana-Champaign, USA
- Padlee, Siti Falindah, Universiti Malaysia Terengganu, Malaysia
- Pareti, Stefania, Universidad del Desarrollo, Chile
- Peterson, Robert A., University of Texas at Austin, USA
- Piercy, Nigel, The University of Warwick, UK
- Popescu, Cristina Raluca Gh., University of Bucharest, Romania
- Ravina-Ripoll, Rafael, Universidad de Cádiz, Spain
- Reibstein, David J., University of Pennsylvania, USA
- Reid, Leonard N., University of Georgia, USA
- Ribeiro-Navarrete, Samuel, ESIC University, Spain, University of Economics and Human Sciences in Warsaw, Poland and University of Alcala, Spain
- Rodríguez-Molina, Miguel A., University of Granada, Spain
- Rua, Orlando Lima, Polytechnic of Porto, Portugal
- Ryan, Patricia, Macquarie University, Australia
- Samiee, Saeed, University of Tulsa, USA
- Sawhney, Mohanbir S., Northwestern University, USA
- Spekman, Robert E., University of Virginia, USA
- Srivastava, Rajendra, Emory University, USA
- Stewart, David, University of Southern California, USA
- Tobar-Pesántez, Luis, Universidad Politécnica Salesiana, Ecuador
- Vilcassim, Naufel J., London Business School, UK
- Vrontis, Demetris, University of Nicosia, Cyprus
- Ward, Scott, University of Pennsylvania, USA
- Yadav, Manjit S., Texas A&M University, USA
- Yusuf, Farhat, Macquarie University, Australia
- Zwick, Rami, University of California, Riverside, USA
A few essentials for publishing in this journal
- Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
- Conference papers may only be submitted if the paper has been completely re-written (more details available here) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
- Briefs and research notes are not published in this journal.
- All our articles go through a double-blind review process.
- All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.
- There are no charges for publishing with Inderscience, unless you require your article to be Open Access (OA). You can find more information on OA here.
- All articles for this journal must be submitted using our online submissions system.
- View Author guidelines.
Submission process
Journal news
Brand-selfies
22 March, 2023
Writing in the International Journal of Internet Marketing and Advertising, a team from Germany has considered the notion of "My brand. My selfie". Anne Mareike Flaswinkel, Markus Rump, and Reinhold Decker of the Department of Business Administration and Economics at Bielefeld University discuss how consumers often take brand-selfies. Photos of themselves with a brand for which they have a liking in close proximity, adorning their bodies, or otherwise prominently on display in the image. Given the modern wont for sharing anything and everything with all and sundry via the ubiquitous world of social media, brand-selfies and opinions can spread quickly. Indeed, it is this kind of activity that underpins something "going viral". Moreover, some consumers even position themselves as brand ambassadors and influencers with a view to gaining benefits associated with a given brand [...]
More details...Social networks point the way to your next holiday hotspot
17 January, 2023
Research in the International Journal of Internet Marketing and Advertising has investigated how online social networks can influence our choice of holiday destination. The team found that about two-thirds of people interviewed use sites such as Instagram and Facebook to help them decide on the places they would like to visit. LinkedIn had a lot less influence on such decisions, the team found. The study has implications for those working in tourism marketing and management. Bruno Miguel Vieira, Ana Pinto Borges, and Elvira Pacheco Vieira of the ISAG – European Business School and Research Centre in Business Sciences and Tourism (CICET – FCVC), in Porto, Portugal suggest that it is beyond doubt that social networks are important hubs of information and opinion that influence our choices with regard to so many aspects of our lives including the products and services on which we choose to spend our money [...]
More details...Dr. Pedro Cuesta Valiño appointed as new Editor in Chief of International Journal of Internet Marketing and Advertising
19 December, 2022
Dr. Pedro Cuesta Valiño from Universidad de Alcalá in Spain has been appointed to take over editorship of the International Journal of Internet Marketing and Advertising.