International Journal of Internet Marketing and Advertising
- Editor in Chief
- Dr. Pedro Cuesta-Valiño
- ISSN online
- 1741-8100
- ISSN print
- 1477-5212
- 8 issues per year
- Impact factor (Clarivate Analytics) 2023 1.1
- CiteScore 1.5 (2022)
JCI 0.22

IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.
Topics covered include
- Advertising on the Net, internet branding, security/privacy issues
- Agency relationship management, customer relationship management
- B2B marketplace, channel management, collaborative marketing
- Consumer behaviour and loyalty
- Creativity in Web marketing and advertising
- Direct marketing, effectiveness in marketing and advertising
- E-service management, online community management, social marketing
- Ethics in marketing and advertising
- Globalisation and international marketing
- Marketing resources management, customer asset management
- Innovation and new product development
- Knowledge management, market intelligence analysis, marketing research/strategies
- Migration from marketplace to marketspace
- Product evaluation, pricing strategies, promotion, public relations, sales management
- Service marketing/trust on the Net, service/product quality/management
Objectives
IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.
Readership
Professionals, policy-makers, academics, researchers, and managers in IT, marketing, advertising, business and commerce.
Contents
IJIMA publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.
IJIMA is indexed in:
- Scopus (Elsevier)
- Web of Science: Emerging Sources Citation Index (Clarivate Analytics)
- Academic OneFile (Gale)
- cnpLINKer (CNPIEC)
- Expanded Academic ASAP (Gale)
- OneFile Business (Gale)
- General OneFile (Gale)
- Google Scholar
- Info Trac (Gale)
- Inspec (Institution of Engineering and Technology)
- J-Gate
- Pirabase (Smithers Pira)
- ProQuest Advanced Technologies Database with Aerospace
- ProQuest ABI/Inform Collection
- RePEc
- ProQuest Technology Collection
IJIMA is listed in:
- National Agency for Evaluation of the University and Research System (ANVUR)
- Australian Business Deans Council Journal Rankings List
- Cabell's Directory of Publishing Opportunities
- Chartered Association of Business Schools (CABS) Academic Journal Guide
- UGC (University Grants Commission)
- FMS Journal Rating Guide
- Index of Information Systems Journals (Deakin University)
- JUFO
- Norwegian Register for Scientific Journals, Series and Publishers
- VHB-JOURQUAL (Germany)
Honorary Editor in Chief
- Li, Eldon Y., National Chung Cheng University, Taiwan, Province of China
Editor in Chief
- Cuesta-Valiño, Pedro, Universidad de Alcalá, Spain
(pedro.cuestauah.es)
Former Editors in Chief
- Garcia-Madariaga, Jesús, Universidad Complutense de Madrid, Spain
- Yen, HsiuJu Rebecca (Deceased), National Tsing Hua University, Taiwan, Province of China
Associate Editors
- Arias-Oliva, Mario, Universidad Complutense de Madrid, Spain
- Gómez-Suárez, Mónica, Autonomous University of Madrid, Spain
- Gutiérrez-Rodríguez, Pablo, University of Leon, Spain
- Kazakov, Sergey, National Research University Higher School of Economics, Russian Federation
- Núñez-Barriopedro, Estela, Universidad de Alcalá, Spain
- Richards, Jef I., Michigan State University, USA
Editorial Board Members
- Ahuja, Vandana, Symbiosis Institute of Business Management NOIDA, India
- Ahumada-Tello, Eduardo, Autonomous University of Baja California, Mexico
- Cassia, Fabio, University of Verona, Italy
- Chakravarti, Dipankar, University of Colorado, USA
- Chaouali, Walid, University of Jendouba, Tunisia
- Edvardsson, Bo, University of Karlstad, Sweden
- Ewing, Michael, Monash University, Australia
- Franke, George, University of Alabama, USA
- Galiano-Coronil, Araceli, University of Cádiz, Spain
- Galván-Vela, Esthela, CETYS University, Mexico
- Ghosh, Avijit, College of Business, USA
- Gorn, Gerald J., Hong Kong University of Science and Technology, Hong Kong SAR, China
- Guan, Chong, Singapore University of Social Sciences, Singapore
- Gutiérrez-Montoya, Guillermo Antonio, Universidad Don Bosco, El Salvador
- Haugtvedt, Curtis P., The Ohio State University, USA
- Howell, Roy, Texas Tech University, USA
- Hui, Michael K.M., Chinese University of Hong Kong, Hong Kong SAR, China
- Karrouk, Younes, Abdelmalek Essaadi University, Morocco
- Khan, Saima, University of Business and Technology, Saudi Arabia
- Kumar, V., Georgia State University, USA
- Leckenby, John D., University of Texas at Austin, USA
- Lee, Kam-Hon, Chinese University of Hong Kong, Hong Kong SAR, China
- Liang, Xiaobei, Tongji University, China
- Magno, Francesca, Università degli Studi di Bergamo, Italy
- Malhotra, Naresh K., Georgia Institute of Technology, USA
- Mattsson, Jan, Roskilde University, Denmark
- McKee, Daryl, Louisiana State University, USA
- Morgan, Robert M., University of Alabama, USA
- Nandy, Mithun, Vidyasagar University, India
- O'Guinn, Thomas C., University of Illinois at Urbana-Champaign, USA
- Padlee, Siti Falindah, Universiti Malaysia Terengganu, Malaysia
- Pareti, Stefania, Universidad del Desarrollo, Chile
- Peterson, Robert A., University of Texas at Austin, USA
- Piercy, Nigel, The University of Warwick, UK
- Popescu, Cristina Raluca Gh., University of Bucharest, Romania
- Ravina-Ripoll, Rafael, Universidad de Cádiz, Spain
- Reibstein, David J., University of Pennsylvania, USA
- Reid, Leonard N., University of Georgia, USA
- Ribeiro-Navarrete, Samuel, ESIC University, Spain, University of Economics and Human Sciences in Warsaw, Poland and University of Alcala, Spain
- Rodríguez-Molina, Miguel A., University of Granada, Spain
- Rua, Orlando Lima, Polytechnic of Porto, Portugal
- Ryan, Patricia, Macquarie University, Australia
- Samiee, Saeed, University of Tulsa, USA
- Sawhney, Mohanbir S., Northwestern University, USA
- Spekman, Robert E., University of Virginia, USA
- Srivastava, Rajendra, Emory University, USA
- Stewart, David, University of Southern California, USA
- Tobar-Pesántez, Luis, Universidad Politécnica Salesiana, Ecuador
- Vilcassim, Naufel J., London Business School, UK
- Vrontis, Demetris, University of Nicosia, Cyprus
- Ward, Scott, University of Pennsylvania, USA
- Yadav, Manjit S., Texas A&M University, USA
- Yusuf, Farhat, Macquarie University, Australia
- Zwick, Rami, University of California, Riverside, USA
A few essentials for publishing in this journal
- Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
- Conference papers may only be submitted if the paper has been completely re-written (more details available here) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
- Briefs and research notes are not published in this journal.
- All our articles go through a double-blind review process.
- All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.
- There are no charges for publishing with Inderscience, unless you require your article to be Open Access (OA). You can find more information on OA here.
- All articles for this journal must be submitted using our online submissions system.
- View Author guidelines.
Submission process
Journal news
Benign envy and influencer marketing
14 September, 2023
In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media personalities, or influencers, are involved. This force of "benign envy" could be used to guide marketing and advertising strategies towards the most effective influencers and allow more persuasive campaigns to be developed for a range of products and services... Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali, and Raja Nerina Raja Yusof of the School of Business and Economics at the Universiti Putra Malaysia, in Selangor, have used well-established social comparison theory to investigate the connection between benign envy and an audience's desire to purchase products promoted by influencers [...]
More details...Just a jealous buy
10 August, 2023
The emotion of brand jealousy can allow consumers to ignore higher prices for goods they covet. A study in the International Journal of Internet Marketing and Advertising, has investigated brand authenticity and the willingness of consumers to pay a premium price for goods to which they have a loyalty. The researchers have defined a comprehensive framework that reveals the interconnections between brand loyalty and brand jealousy and how that sits with premium pricing. The team's concept of "brand jealousy" could, the work suggests, be a potent driver of consumer decision-making [...]
More details...