International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2025 Vol.22 No.4


Pages Title and author(s)
355-387An investigation of the effective drivers of social commerce intentions - the mediating role of trust
Taanika Arora
DOI: 10.1504/IJIMA.2025.146484
388-407KOC's characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam
Thu-Hang Hoang; Hong-Diem Le; Trieu-Chau Ngo; Minh A.B. Nguyen
DOI: 10.1504/IJIMA.2025.146486
408-440Growing influencer credibility to drive endorsement effectiveness: a literature review
Chuong H.B. Nguyen; Joel Mero; Heikki Karjaluoto
DOI: 10.1504/IJIMA.2025.146487
441-459Investigating online loyalty, attitude, credibility and moderating role of moral identity from CRM perspective
Harishchandra Singh Rathod; Vijayendra Gupta; Richa Shreevastava; Ashwin Jadeja; Krishnaba Vaghela
DOI: 10.1504/IJIMA.2025.146485
460-483Brand hate and consumers' responses: an analysis in the offline and online environment
Barbara Francioni; Ilaria Curina; Sabrina M. Hegner; Marco Cioppi; Elisabetta Savelli
DOI: 10.1504/IJIMA.2025.146488

 

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