International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2024 Vol.21 No.1/2

Special Issue on: Innovation, Communication and Value Co-Creation in Digital Marketing

Guest Editors: Dr. Sergey Kazakov, Dr. Pablo J. López-Tenorio and Dr. Maria Jose Quero Gervilla

Editorial

Pages Title and author(s)
3-25How does influencer marketing build up the engagement between brand and followers?
Minh T.H. Le
DOI: 10.1504/IJIMA.2024.140447
26-54Consumers' trust in digital marketing and their perceived experiences: evidence from Bangladesh
Mohammad Mominul Islam; Mostofa Mahmud Hasan; Md. Abu Sayem; Asifa Reza; Md. Nuruzzaman
DOI: 10.1504/IJIMA.2024.140466
55-67E-shopping orientation, trust and impulse buying in the online context - a study based on female members of Generation Z in India
Annie John; Jain Mathew; Sridevi Nair
DOI: 10.1504/IJIMA.2024.140449
68-83Examining the moderating role of gender and point of purchase platforms on eWOM intentions
Manu Jain; Saumya Dixit; Shilpa Sindhu; Amit Shukla
DOI: 10.1504/IJIMA.2024.140450
84-117Online customer experience: a review based on theories
Mehak Goyal; Pankaj Deshwal
DOI: 10.1504/IJIMA.2024.140477
118-148Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media
Winee Saikia; Abhigyan Bhattacharjee
DOI: 10.1504/IJIMA.2024.140460

Additional Papers

149-179Greenwashing and brand perception - a consumer sentiment analysis on organisations accused of greenwashing
Katherine Baxter; Rajab Ghandour; Wendy Histon
DOI: 10.1504/IJIMA.2024.140452
180-201The influence of perceived risk and branding on fresh produce purchase online
Archana Kumar; Eklou Romaric Amendah
DOI: 10.1504/IJIMA.2024.140446
202-233The mediation effect of emotional attachment between influencer and customer behaviours
Mohamad Bash; Anupam Bandyopadhyay
DOI: 10.1504/IJIMA.2024.140471

 

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