International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2024 Vol.20 No.2

Pages Title and author(s)
119-140Reassessing brand versus concept associations: comparing free association task and sensory cue-based task
Tilottama G. Chowdhury; Feisal Murshed; Meghan Messier
DOI: 10.1504/IJIMA.2024.137918
141-163The role of internet celebrities in purchase intention and impulse buying
Massoud Moslehpour; Alaleh Dadvari; Pei-Kuan Lin; Erdenebaatar Odgerel
DOI: 10.1504/IJIMA.2024.137919
164-187Identifying sources of noise within the networked interplay of marketing messages in social media communication
Kimberley Hardcastle; Prabash Edirisingha; Paul Cook
DOI: 10.1504/IJIMA.2024.137920
188-215Research on anthropomorphism in the 21st century: a bibliometric study
Megha Agarwal; Utkal Khandelwal
DOI: 10.1504/IJIMA.2024.137921
216-228Improving multilevel marketing firm performance through network externality and digital technology support
Thamrin Selamet; Tirta Nugraha Mursitama; Asnan Furinto; Pantri Heriyati
DOI: 10.1504/IJIMA.2024.137922