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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pagesCynthia B. HansonVol.12 No.191-104Free access
Timing effects of opinion leader's electronic word of mouthTong Bao; Tung-Lung Steven ChangVol.12 No.169-90Free access
QR code advertising: a cross-country comparison of Turkish and German consumersEla Sibel Bayrak Meydanoğlu; Ahmet Mete Çilingirtürk; Stephan Böhm; Müge KleinVol.12 No.140-68Free access
Quantifying the long-term effect of social mediaManisha MathurVol.12 No.119-39Free access
Your comments are important to me! The impacts of online customer reviews in shopping websitesIsmail Erkan; Abdulaziz ElwaldaVol.12 No.11-18Free access