Sample articles

You can read all of these full-text articles free of charge - click Free access

International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
What if brand equity was alive? Proposal of a dynamic measure through social networksAlexandre Clément; Élisabeth Robinot; Léo TrespeuchVol.19 No.3/4369-387Free access
Evaluating the impact of emotional advertisement on customers and its relationship with brand valueMohammad Javad Shayegan; Mohammad KeshavarzianVol.19 No.3/4350-368Free access
Social media marketing and consumer behaviour in the new normal: the relationship between content and interactionEbru Çil; İsmail Erkan; Emmanuel MogajiVol.19 No.3/4328-349Free access
Can personalised prosocial ads be harnessed for brand equity enhancement?Setareh Heidari; Sepideh Nasiri; Donya Rahmani; Somaye NargesiVol.19 No.3/4305-327Free access
Antecedents of brand love leading to purchase intention towards refurbished video game consolesAkshay Kancherla; Jossy P. George; Benny J. GodwinVol.19 No.3/4286-304Free access
Understanding the virtual experiential value and its effect on travel intentionEldon Y. Li; Fang-Kai Chang; Anila JanVol.19 No.3/4263-285Free access
The influence of typical versus atypical ads on sharing intentionPaulo Rita; João Guerreiro; Sara MatosVol.19 No.3/4231-262Free access
The role of audiences' benign envy in influencer marketingXiaofan Yue; Nawal Hanim Abdullah; Mass Hareeza Ali; Raja Nerina Raja YusofVol.19 No.3/4215-230Free access