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International Journal of Internet Marketing and Advertising

Title	Author(s)	Vol. and Issue nos.	Page nos.	Full-text article
CSR ad impact on purchase intention	Syed Ali Abbas	Vol.20 No.1	108-118
Role of parasocial interaction and planned behaviour theory in consumption restriction intentions	Ahmet Durmaz; Mehmet Yuksel; Nilsah Cavdar Aksoy; Ebru Tumer Kabadayi	Vol.20 No.1	83-107
Who are the right customers for mobile and paper coupons?	Mohammad Galib	Vol.20 No.1	50-82
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention	Hadeel Elmousa; Wong Foong Yee; Jun-Hwa Cheah	Vol.20 No.1	26-49
What drives Generation Z to advocate for a brand online?	Vivek Mishra; Biswajit Das	Vol.20 No.1	1-25