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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendencyNaa Amponsah Dodoo; Linwan WuVol.13 No.173-95Free access
The effect of social media and advertising activities on affiliate marketingRainer Olbrich; Carsten D. Schultz; Patrick M. BormannVol.13 No.147-72Free access
Gamification in a servicescape context: a conceptual frameworkMiralem Helmefalk; Leif MarcussonVol.13 No.122-46Free access
The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion picturesGuillermo Armelini; Jorge González; Julian VillanuevaVol.13 No.11-21Free access