International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2023 Vol.19 No.3/4

Special Issue on: Internet Marketing and Advertising: A Tribute to Editor Emerita Professor Hsiuju Rebecca Yen

Guest Editors: Prof. Eldon Y. Li and Dr. Fang-Kai Chang


Pages Title and author(s)
215-230The role of audiences' benign envy in influencer marketing
Xiaofan Yue; Nawal Hanim Abdullah; Mass Hareeza Ali; Raja Nerina Raja Yusof
DOI: 10.1504/IJIMA.2023.133344
231-262The influence of typical versus atypical ads on sharing intention
Paulo Rita; João Guerreiro; Sara Matos
DOI: 10.1504/IJIMA.2023.133313
263-285Understanding the virtual experiential value and its effect on travel intention
Eldon Y. Li; Fang-Kai Chang; Anila Jan
DOI: 10.1504/IJIMA.2023.133340
286-304Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Akshay Kancherla; Jossy P. George; Benny J. Godwin
DOI: 10.1504/IJIMA.2023.133312
305-327Can personalised prosocial ads be harnessed for brand equity enhancement?
Setareh Heidari; Sepideh Nasiri; Donya Rahmani; Somaye Nargesi
DOI: 10.1504/IJIMA.2023.133317
328-349Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction
Ebru Çil; İsmail Erkan; Emmanuel Mogaji
DOI: 10.1504/IJIMA.2023.133315
350-368Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Mohammad Javad Shayegan; Mohammad Keshavarzian
DOI: 10.1504/IJIMA.2023.133339
369-387What if brand equity was alive? Proposal of a dynamic measure through social networks
Alexandre Clément; Élisabeth Robinot; Léo Trespeuch
DOI: 10.1504/IJIMA.2023.133318