International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2025 Vol.22 No.2


Pages Title and author(s)
127-161A framework for mobile social networks advertising effectiveness attributes and its effects on the behavioural intentions of North African cyberconsumers
Nesrine Mzid; Amel Chaabouni
DOI: 10.1504/IJIMA.2025.145048
162-186Search marketing: systematic literature review
Nurdin Hidayah; Vanessa Gaffar; Meta Arief
DOI: 10.1504/IJIMA.2025.145058
187-213Prioritising factors affecting online shopping behaviour: a fuzzy AHP approach
Ishani Patharia Chopra; Tanu Jain; Sanjay Gupta
DOI: 10.1504/IJIMA.2025.145067
214-240Navigating the banking landscape: the power of social media communication
Attia Abdelkader Ali; Ahmed A. Khalil; Gamal S. Alhawbani
DOI: 10.1504/IJIMA.2025.145070

 

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