International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2025 Vol.22 No.3


Pages Title and author(s)
241-258The role of online travel stores' usability in word-of-mouth generation, e-satisfaction, and users' purchase behaviour
Achilleas Barlas; Yeoryios Stamboulis
DOI: 10.1504/IJIMA.2025.146383
259-285eWOM – consumer's tryst with trust and transitions – a qualitative study
Rishikesh Bhaiswar; N. Meenakshi; Deepak Chawla
DOI: 10.1504/IJIMA.2025.146381
286-312Why do users follow sponsored influencer content? Toward a deeper understanding of consumption-related user motivations
Joerg Tropp; Andreas Baetzgen
DOI: 10.1504/IJIMA.2025.146384
313-332Far more than just flying! Role of airline brand experience in shaping brand satisfaction and brand loyalty
Harleen Pabla; Harmeen Soch
DOI: 10.1504/IJIMA.2025.146382
333-354The effect of self-monitoring and endorser attractiveness on online video advertising responses
Dongjae Lim; Jhih-Syuan Lin
DOI: 10.1504/IJIMA.2025.146386

 

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