International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2024 Vol.20 No.3/4

Pages Title and author(s)
229-271Online customer experience: a review and research agenda
Mehak Goyal; Pankaj Deshwal
DOI: 10.1504/IJIMA.2024.139340
272-291An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy: a research on university students
Ayşe Akbulut; Elif Esiyok; Ceyhan Cigdemoglu; Ozlen Ozgen
DOI: 10.1504/IJIMA.2024.139293
292-310Does a chatbot's location influence consumer attitude and intentions?
Irene Roozen; Mariet Raedts; Guillaume Waetermans
DOI: 10.1504/IJIMA.2024.139294
311-338Brand personality management of Indian business schools on Twitter: a machine learning approach
V. Anand; Daruri Venkata Srinivas Kumar
DOI: 10.1504/IJIMA.2024.139296
339-363Players' attitudes towards advertising in mobile games
Juliana Maria Magalhães Christino; Érico Aurélio Abreu Cardozo; Luisa Sepúlveda Martins
DOI: 10.1504/IJIMA.2024.139297
364-385The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Miriam R. Aziz; Adel F. Al Alam
DOI: 10.1504/IJIMA.2024.139298
386-409The level of involvement and consumer response to advertising through hashtags: a segmentation approach with self-organising maps
Manijeh Bahrainizad; Sepideh Aslami; Nosrat Jamshidi
DOI: 10.1504/IJIMA.2024.139299
410-427Apparel e-tailing: website quality indicators and customer satisfaction
Neeraj Bansal; Sanjeev Kumar Sharma
DOI: 10.1504/IJIMA.2024.139317