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International Journal of Internet Marketing and Advertising
Published issues
2024 Vol.20 No.3/4
International Journal of Internet Marketing and Advertising
2024 Vol.20 No.3/4
Pages
Title and author(s)
229-271
Online customer experience: a review and research agenda
Mehak Goyal; Pankaj Deshwal
DOI
:
10.1504/IJIMA.2024.139340
272-291
An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy: a research on university students
Ayşe Akbulut; Elif Esiyok; Ceyhan Cigdemoglu; Ozlen Ozgen
DOI
:
10.1504/IJIMA.2024.139293
292-310
Does a chatbot's location influence consumer attitude and intentions?
Irene Roozen; Mariet Raedts; Guillaume Waetermans
DOI
:
10.1504/IJIMA.2024.139294
311-338
Brand personality management of Indian business schools on Twitter: a machine learning approach
V. Anand; Daruri Venkata Srinivas Kumar
DOI
:
10.1504/IJIMA.2024.139296
339-363
Players' attitudes towards advertising in mobile games
Juliana Maria Magalhães Christino; Érico Aurélio Abreu Cardozo; Luisa Sepúlveda Martins
DOI
:
10.1504/IJIMA.2024.139297
364-385
The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Miriam R. Aziz; Adel F. Al Alam
DOI
:
10.1504/IJIMA.2024.139298
386-409
The level of involvement and consumer response to advertising through hashtags: a segmentation approach with self-organising maps
Manijeh Bahrainizad; Sepideh Aslami; Nosrat Jamshidi
DOI
:
10.1504/IJIMA.2024.139299
410-427
Apparel e-tailing: website quality indicators and customer satisfaction
Neeraj Bansal; Sanjeev Kumar Sharma
DOI
:
10.1504/IJIMA.2024.139317
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