International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2024 Vol.21 No.3/4


Pages Title and author(s)
235-252Examining the relationship among sensory brand experience, brand love, brand advocacy and brand commitment using a comparative study of three brands of social networking sites
Abhay Jain; Suzanee Malhotra
DOI: 10.1504/IJIMA.2024.142784
253-269Online brand experience for a tourist destination and its influence in behavioural intentions in post-visit stage
Lina Marcela Padilla-Delgado; Alexander Zuñiga-Collazos
DOI: 10.1504/IJIMA.2024.142785
270-296Model of consumers' stockpiling behaviour during the COVID-19 pandemic
Md. Monirul Islam; Fathema Farjana Hani
DOI: 10.1504/IJIMA.2024.142786
297-330Discovering the art of advertising using neuromarketing: a literature review on physiological and neurophysiological measures of ads
Letizia Alvino; Carolina Herrando; Efthymios Constantinides
DOI: 10.1504/IJIMA.2024.142791
331-355Clicks to comfort: the magic of social media marketing in the hotel service industry
Iman Aghaei; Elham Sekandari
DOI: 10.1504/IJIMA.2024.142796
356-382Emerging research on integration of blockchain in marketing: a bibliometric analysis
Nikhil Khajuria; Suresh Kumar Kashyap
DOI: 10.1504/IJIMA.2024.142795
383-417Augmented reality marketing in online retail industry: the moderating role of personality traits
Claudia Gita Hapsari; Haris Maupa; Otto Randa Payangan
DOI: 10.1504/IJIMA.2024.142809
418-439Relationship between escape from negative feelings, gratitude, altruism, and willingness to donate on Instagram: a structural equation modelling approach
Phuong Viet Le-Hoang
DOI: 10.1504/IJIMA.2024.142813

 

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