International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2025 Vol.23 No.1/2

Special Issue on: Digital Marketing in the Next Decade – A Futuristic Agenda

Guest Editors: Dr. Vandana Ahuja, Dr. Daviender Narang, Dr. Ashwani Varshney and Dr. Neerja Pande

Editorial

Pages Title and author(s)
4-30Antecedents and consequences of prosumption in GenZ: Vietnam case
Phuong Nhi-Pham Nguyen; Minh T.H. Le
DOI: 10.1504/IJIMA.2025.147544
31-55Impacts of electronic word-of-mouth from social networks sites on the intention to purchase tourism accommodation of Gen Z in Vietnam
Long Nguyễn; Dung Hoàng; Thong Huy Vu
DOI: 10.1504/IJIMA.2025.147552
56-79Online shopping and fashion apparel brands: factors influencing Gen Z behaviour
Jahanvi Jahanvi; Meenakshi Sharma
DOI: 10.1504/IJIMA.2025.147546
80-97Evaluating the relative effect of Instagram and celebrity influencers on brand attitude and purchase intention among Generation-Z: a fashion industry perspective
Himanshi Sharma; M.A. Sanjeev; Thangaraja Arumugam; Abhishek Ray
DOI: 10.1504/IJIMA.2025.147547
98-117The impact of perceived need, curated offering, influencer endorsement and online customer review on online repeat purchase intention
Priyanka Aggarwal; Kavita Chauhan
DOI: 10.1504/IJIMA.2025.147545
118-133Digital marketing strategy adoption for online brand presence: real estate agents' perspectives in Cape Town
Kuhle M. Zwakala; Llewellyn Church
DOI: 10.1504/IJIMA.2025.147549
134-158Gimmick estimation in video advertisements by scene analysis with interpersonal theory
Daiki Uehara; Fumiko Harada; Hiromitsu Shimakawa
DOI: 10.1504/IJIMA.2025.147548
159-189Exploring the evolution of mobile tourism applications in business and social sciences: a bibliometric review spanning 2013-2022
Priyanka Chadha; Sanath Krishnan Menon; Rajat Gera; Sanjeev Bansal
DOI: 10.1504/IJIMA.2025.147553
190-207A study of vital aspects of advertisements in the information swamp world for creating an appealing advertisement
Ankit Garg; Gautam Jaiswal; Ritesh Kumar Singhal
DOI: 10.1504/IJIMA.2025.147570

Additional Paper

208-231Examining purchase behaviour through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviours
Qazi Mohammed Ahmed; Anees Wajid; Muhammad Arsalan Nazir
DOI: 10.1504/IJIMA.2025.147542

 

Return to top