International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2023 Vol.19 No.1/2

Pages Title and author(s)
1-19Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Richa Joshi; Prerna Garg; Shampy Kamboj
DOI: 10.1504/IJIMA.2023.132717
20-41Online purchase decision after viewing ads: factors related to sociodemographic and internet use on different digital channels
Alcides Barrichello; Rogerio Scabim Morano; Emerson Gomes dos Santos
DOI: 10.1504/IJIMA.2023.132778
42-62Brand accommodation to informal communications on social media: with the mediation of communication appropriateness and the moderation of product involvement
Hyun Ju Jeong; Jihye Kim
DOI: 10.1504/IJIMA.2023.132715
63-85Does online shopping allure frugal buyers?
Satinder Kumar; Aqwinder Kaur; Amina Omrane
DOI: 10.1504/IJIMA.2023.132716
86-99Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image
Deepak Kaushal; Amar Kumar Mishra; Swati Bisht
DOI: 10.1504/IJIMA.2023.132720
100-121Effects of e-marketplaces brand trust on repurchasing intention and WOM: are they reinforced by consumers' online shopping experience?
Pedro Victor de Santi; Julio Carneiro-da-Cunha; Robson Coelho Guerreiro
DOI: 10.1504/IJIMA.2023.132718
122-145Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources: PLS-SEM path modelling
Manoj Kumar; Pradeep Mamgain; Krishna Pratap Singh
DOI: 10.1504/IJIMA.2023.132723
146-171The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation
Beate E. Stiehler-Mulder; Daniel K. Maduku
DOI: 10.1504/IJIMA.2023.132728
172-191Purchasing intentions and digital influencers
Dimitri Laroutis; Philippe Boistel; Mustafeed Zaman
DOI: 10.1504/IJIMA.2023.132729
192-207Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Raul Enrique Culqui-Salazar; Katerina Alvarez-Altamirano; Franklin Cordova-Buiza
DOI: 10.1504/IJIMA.2023.132780