International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2023 Vol.18 No.4


Pages Title and author(s)
335-358Classifying bloggers based on content creation approaches: implications for influencers marketing strategies
Beatrice Ietto; Federica Pascucci
DOI: 10.1504/IJIMA.2023.131255
359-388Harvesting the power of location data to improve customers' experience and destination attractiveness
Olga Pachni-Tsitiridou; Konstantinos Fouskas
DOI: 10.1504/IJIMA.2023.131259
389-409Contextual effect of online second-hand shoppers' loyalty: a vendor comparison
Neus Vila-Brunet; Josep Llach
DOI: 10.1504/IJIMA.2023.131265
410-428Why do people post Instagram Stories?
Nutnicha Keerakiatwong; Viriya Taecharungroj; Jesper Döpping
DOI: 10.1504/IJIMA.2023.131263
429-449An empirical investigation into information search behaviour of Indian consumers
Anuradha Malik
DOI: 10.1504/IJIMA.2023.131264

 

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