International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
335-358	Classifying bloggers based on content creation approaches: implications for influencers marketing strategies Beatrice Ietto; Federica Pascucci DOI: 10.1504/IJIMA.2023.131255
359-388	Harvesting the power of location data to improve customers' experience and destination attractiveness Olga Pachni-Tsitiridou; Konstantinos Fouskas DOI: 10.1504/IJIMA.2023.131259
389-409	Contextual effect of online second-hand shoppers' loyalty: a vendor comparison Neus Vila-Brunet; Josep Llach DOI: 10.1504/IJIMA.2023.131265
410-428	Why do people post Instagram Stories? Nutnicha Keerakiatwong; Viriya Taecharungroj; Jesper Döpping DOI: 10.1504/IJIMA.2023.131263
429-449	An empirical investigation into information search behaviour of Indian consumers Anuradha Malik DOI: 10.1504/IJIMA.2023.131264