International Journal of Internet Marketing and Advertising
2024 Vol.20 No.1
Pages | Title and author(s) |
1-25 | What drives Generation Z to advocate for a brand online?Vivek Mishra; Biswajit Das DOI: 10.1504/IJIMA.2024.136800 |
26-49 | Effectiveness of social media influencers and their impact on customers' attitudes and buying intentionHadeel Elmousa; Wong Foong Yee; Jun-Hwa Cheah DOI: 10.1504/IJIMA.2024.136808 |
50-82 | Who are the right customers for mobile and paper coupons?Mohammad Galib DOI: 10.1504/IJIMA.2024.136810 |
83-107 | Role of parasocial interaction and planned behaviour theory in consumption restriction intentionsAhmet Durmaz; Mehmet Yuksel; Nilsah Cavdar Aksoy; Ebru Tumer Kabadayi DOI: 10.1504/IJIMA.2024.136821 |
108-118 | CSR ad impact on purchase intentionSyed Ali Abbas DOI: 10.1504/IJIMA.2024.136815 |