International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
223-254	The role of customer brand engagement in social media: conceptualisation, measurement, antecedents and outcomes Birgit Andrine Apenes Solem; Per Egil Pedersen DOI: 10.1504/IJIMA.2016.10002251
255-269	Investigating consumer behavioural intention to utilise digital signage Michelle Hough; Young Han Bae; Jong Woo Jun DOI: 10.1504/IJIMA.2016.10002257
270-301	The effect of culture on attitude towards online advertising and online brands: applying Hofstede's cultural factors to internet marketing Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; Yoke Moi Oh DOI: 10.1504/IJIMA.2016.10002253
302-321	Reading of online reviews across different product types by Generation Y consumers Jan Møller Jensen; Laura Pizzamiglio DOI: 10.1504/IJIMA.2016.10002255