International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
197-217	Engagement and brand loyalty through social capital in social media Mohammad Abuljadail; Louisa Ha DOI: 10.1504/IJIMA.2019.102557
218-234	Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention Ismail Erkan; Abdulaziz Elwalda; Mushfiqur Rahman; Seden Doğan; Sinan Nardali DOI: 10.1504/IJIMA.2019.102558
235-252	Consumer attitudes towards mobile advertising: an updated vision Maria Elena Aramendia-Muneta; Cristina Olarte-Pascual DOI: 10.1504/IJIMA.2019.102564
253-270	Decision-making styles of young Indian consumers in the context of online shopping Sanjeev Kumar; Rakesh Belwal; Kartikeya Raina DOI: 10.1504/IJIMA.2019.102568
271-283	The development of an in-house affiliate marketing network - a case study Ladislav Beranek DOI: 10.1504/IJIMA.2019.102580