International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2019 Vol.13 No.3


Pages Title and author(s)
197-217Engagement and brand loyalty through social capital in social media
Mohammad Abuljadail; Louisa Ha
DOI: 10.1504/IJIMA.2019.10023435
218-234Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention
Ismail Erkan; Abdulaziz Elwalda; Mushfiqur Rahman; Seden Doğan; Sinan Nardali
DOI: 10.1504/IJIMA.2019.10023436
235-252Consumer attitudes towards mobile advertising: an updated vision
Maria Elena Aramendia-Muneta; Cristina Olarte-Pascual
DOI: 10.1504/IJIMA.2019.10023438
253-270Decision-making styles of young Indian consumers in the context of online shopping
Sanjeev Kumar; Rakesh Belwal; Kartikeya Raina
DOI: 10.1504/IJIMA.2019.10023439
271-283The development of an in-house affiliate marketing network - a case study
Ladislav Beranek
DOI: 10.1504/IJIMA.2019.10023441