International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on Breaking the Barriers: the Role of the Internet in the International Marketing of SMEs

Guest Editors: Dr. Demetris Vrontis and Dr. Alkis Thrassou

Pages	Title and author(s)
145-155	Product choice for international web-based SMEs Amit Bhatnagar DOI: 10.1504/IJIMA.2008.017019
156-178	Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing: an Asia Pacific marketing perspective Yang Xia, Zafar U. Ahmed, Susan Stone, Chua Su Wei, Chong Lin Eng, Ho Li Lian DOI: 10.1504/IJIMA.2008.017020
179-196	'From garage to global': the internet and international market growth, an SME perspective Shane Mathews, Marilyn Healy DOI: 10.1504/IJIMA.2008.017021
197-212	Conceptual and operative aspects of e-merchandising Inmaculada J. Martinez, Juan Miguel Aguado DOI: 10.1504/IJIMA.2008.017022
213-240	Guarding privacy on the internet: privacy policy, government regulations and technology solutions Madan Lal Bhasin DOI: 10.1504/IJIMA.2008.017023
241-261	Internet marketing by SMEs: towards enhanced competitiveness and internationalisation of professional services Alkis Thrassou, Demetris Vrontis DOI: 10.1504/IJIMA.2008.017024
262-280	E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses Edward W.N. Bernroider DOI: 10.1504/IJIMA.2008.017025