
International Journal of Internet Marketing and Advertising
2008 Vol.4 No.2/3
Special Issue on Breaking the Barriers: the Role of the Internet in the International Marketing of SMEs
Guest Editors: Dr. Demetris Vrontis and Dr. Alkis Thrassou
Pages | Title and author(s) |
145-155 | Product choice for international web-based SMEsAmit Bhatnagar DOI: 10.1504/IJIMA.2008.017019 |
156-178 | Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing: an Asia Pacific marketing perspectiveYang Xia, Zafar U. Ahmed, Susan Stone, Chua Su Wei, Chong Lin Eng, Ho Li Lian DOI: 10.1504/IJIMA.2008.017020 |
179-196 | 'From garage to global': the internet and international market growth, an SME perspectiveShane Mathews, Marilyn Healy DOI: 10.1504/IJIMA.2008.017021 |
197-212 | Conceptual and operative aspects of e-merchandisingInmaculada J. Martinez, Juan Miguel Aguado DOI: 10.1504/IJIMA.2008.017022 |
213-240 | Guarding privacy on the internet: privacy policy, government regulations and technology solutionsMadan Lal Bhasin DOI: 10.1504/IJIMA.2008.017023 |
241-261 | Internet marketing by SMEs: towards enhanced competitiveness and internationalisation of professional servicesAlkis Thrassou, Demetris Vrontis DOI: 10.1504/IJIMA.2008.017024 |
262-280 | E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businessesEdward W.N. Bernroider DOI: 10.1504/IJIMA.2008.017025 |