International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2014 Vol.8 No.3


Pages Title and author(s)
161-180Deal me in! Assessing consumer response to daily-deal sites
Kelty Logan; Laura Bright
DOI: 10.1504/IJIMA.2014.066842
181-198Perception of humour banner advertising: a conceptual framework
Igor Makienko
DOI: 10.1504/IJIMA.2014.066844
199-207The effects of message directivity of social networking service word-of-mouth and brand knowledge levels on accessibility and diagnosticity
Minho Lee
DOI: 10.1504/IJIMA.2014.066846
208-221Assessing customer-capturing strategies considering network effects and multiple adoption
Fan-Chen Tseng; Ching-I Teng
DOI: 10.1504/IJIMA.2014.066847
222-235The effects of familiarity and similarity on compliance in social networks
Maurits Kaptein; Clifford I. Nass; Panos Markopoulos
DOI: 10.1504/IJIMA.2014.066849

 

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