International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2009 Vol.5 No.4

Special Issue on Experimental Research in E-Marketing

Guest Editors: Associate Professor David R. Fortin and Paul W. Ballantine


Pages Title and author(s)
246-259The effect of counterproductive time on online task completion
Jacques Nantel, Sylvain Senecal
DOI: 10.1504/IJIMA.2009.027809
260-271The effects of interactivity and product information on consumers' emotional responses to an online retail setting
Paul W. Ballantine, David R. Fortin
DOI: 10.1504/IJIMA.2009.027810
272-286Need for cognition: understanding the influence of individual differences on virtual product experiences
Terry Daugherty
DOI: 10.1504/IJIMA.2009.027811
287-308The effects of contextual cues on online auction outcomes: a quasi-experimental approach
Justine Brown, David R. Fortin, Peter Rhodes
DOI: 10.1504/IJIMA.2009.027812

Additional Papers

309-328Conceptualising customers' Online Community Experience (OCE): an experimental study
Priya Nambisan
DOI: 10.1504/IJIMA.2009.027813
329-347Population internet penetration rate and channel supply chain players' performances
Ruiliang Yan, John Wang, Sanjoy Ghose
DOI: 10.1504/IJIMA.2009.027814