International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on Experimental Research in E-Marketing

Guest Editors: Associate Professor David R. Fortin and Paul W. Ballantine

Pages	Title and author(s)
246-259	The effect of counterproductive time on online task completion Jacques Nantel, Sylvain Senecal DOI: 10.1504/IJIMA.2009.027809
260-271	The effects of interactivity and product information on consumers' emotional responses to an online retail setting Paul W. Ballantine, David R. Fortin DOI: 10.1504/IJIMA.2009.027810
272-286	Need for cognition: understanding the influence of individual differences on virtual product experiences Terry Daugherty DOI: 10.1504/IJIMA.2009.027811
287-308	The effects of contextual cues on online auction outcomes: a quasi-experimental approach Justine Brown, David R. Fortin, Peter Rhodes DOI: 10.1504/IJIMA.2009.027812
Additional Papers
309-328	Conceptualising customers' Online Community Experience (OCE): an experimental study Priya Nambisan DOI: 10.1504/IJIMA.2009.027813
329-347	Population internet penetration rate and channel supply chain players' performances Ruiliang Yan, John Wang, Sanjoy Ghose DOI: 10.1504/IJIMA.2009.027814