
International Journal of Internet Marketing and Advertising
2017 Vol.11 No.4
Pages | Title and author(s) |
271-286 | Forecasting online user activeness for behavioural targeting: the effect of data samplingYuelin Shen DOI: 10.1504/IJIMA.2017.087273 |
287-306 | What makes eWOM viral?Charu Sijoria; Srabanti Mukherjee; Subhojit Sengupta DOI: 10.1504/IJIMA.2017.087268 |
307-329 | The effects of privacy concerns, perceived risk and trust on online purchasing behaviourNuno Fortes; Paulo Rita; Margherita Pagani DOI: 10.1504/IJIMA.2017.087269 |
330-354 | Consumer attitude formation from eWOM: interplay between cognition and affectJinsoo Kim DOI: 10.1504/IJIMA.2017.087270 |
355-375 | Explaining older consumers' low use of the internetJul Thanasrivanitchai; George P. Moschis; Randall Shannon DOI: 10.1504/IJIMA.2017.087271 |