International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
271-286	Forecasting online user activeness for behavioural targeting: the effect of data sampling Yuelin Shen DOI: 10.1504/IJIMA.2017.10007890
287-306	What makes eWOM viral? Charu Sijoria; Srabanti Mukherjee; Subhojit Sengupta DOI: 10.1504/IJIMA.2017.10007886
307-329	The effects of privacy concerns, perceived risk and trust on online purchasing behaviour Nuno Fortes; Paulo Rita; Margherita Pagani DOI: 10.1504/IJIMA.2017.10007887
330-354	Consumer attitude formation from eWOM: interplay between cognition and affect Jinsoo Kim DOI: 10.1504/IJIMA.2017.10007888
355-375	Explaining older consumers' low use of the internet Jul Thanasrivanitchai; George P. Moschis; Randall Shannon DOI: 10.1504/IJIMA.2017.10007889