Login
Help
Sitemap
Home
For Authors
For Librarians
Orders
Inderscience
Online
News
International Journal of Internet Marketing and Advertising
Published issues
2020 Vol.14 No.4
International Journal of Internet Marketing and Advertising
2020 Vol.14 No.4
Pages
Title and author(s)
361-376
Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets
Anu G. Aggarwal; Aakash
DOI
:
10.1504/IJIMA.2020.111047
377-398
Negative eWOM on social media: role of individual, contextual and social determinants
Isha Sharma; Kokil Jain
DOI
:
10.1504/IJIMA.2020.111048
399-416
Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms?
Sanjeev Prashar; Pranay Verma
DOI
:
10.1504/IJIMA.2020.111049
417-432
The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process
Geetha Mohan
DOI
:
10.1504/IJIMA.2020.111050
433-453
The impact of relationship quality and social support on social media users' selling intention
Ree C. Ho; Robin Cheng
DOI
:
10.1504/IJIMA.2020.111051
454-471
Searching for answers? An examination of search engine advertisement strategy, ranking and keywords to generate clicks
Michael North
DOI
:
10.1504/IJIMA.2020.111052
Sign up for new issue alerts
Subscribe/buy articles/issues
View sample articles
Latest issue contents as RSS feed
Forthcoming articles
Journal information in easy print format (PDF)
Publishing with Inderscience: ethical statement
Recommend to a librarian (PDF)
Feedback to Editor
Get permission to reproduce content
Find related journals
Keep up-to-date
Our Blog
Follow us on Twitter
Visit us on Facebook
Our Newsletter
(
subscribe for free
)
RSS Feeds
New issue alerts
Inderscience is a member of publishing organisations including:
Return to top