International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
1-18	Your comments are important to me! The impacts of online customer reviews in shopping websites Ismail Erkan; Abdulaziz Elwalda DOI: 10.1504/IJIMA.2018.089200
19-39	Quantifying the long-term effect of social media Manisha Mathur DOI: 10.1504/IJIMA.2018.089197
40-68	QR code advertising: a cross-country comparison of Turkish and German consumers Ela Sibel Bayrak Meydanoğlu; Ahmet Mete Çilingirtürk; Stephan Böhm; Müge Klein DOI: 10.1504/IJIMA.2018.089201
69-90	Timing effects of opinion leader's electronic word of mouth Tong Bao; Tung-Lung Steven Chang DOI: 10.1504/IJIMA.2018.089217
91-104	Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages Cynthia B. Hanson DOI: 10.1504/IJIMA.2018.089213