International Journal of Internet Marketing and Advertising
2018 Vol.12 No.1
Pages | Title and author(s) |
1-18 | Your comments are important to me! The impacts of online customer reviews in shopping websitesIsmail Erkan; Abdulaziz Elwalda DOI: 10.1504/IJIMA.2018.089200 |
19-39 | Quantifying the long-term effect of social mediaManisha Mathur DOI: 10.1504/IJIMA.2018.089197 |
40-68 | QR code advertising: a cross-country comparison of Turkish and German consumersEla Sibel Bayrak Meydanoğlu; Ahmet Mete Çilingirtürk; Stephan Böhm; Müge Klein DOI: 10.1504/IJIMA.2018.089201 |
69-90 | Timing effects of opinion leader's electronic word of mouthTong Bao; Tung-Lung Steven Chang DOI: 10.1504/IJIMA.2018.089217 |
91-104 | Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pagesCynthia B. Hanson DOI: 10.1504/IJIMA.2018.089213 |