
International Journal of Internet Marketing and Advertising
2005 Vol.2 No.1/2
Special Issue on Future Directions for Digital Business Management
Guest Editors: Richard F. Beltramini, Kenneth R. Evans and Robert E. Kleine, III
Pages | Title and author(s) |
5-19 | Promises, paradoxes, and firm adaptation in international e-commerceJohn Story DOI: 10.1504/IJIMA.2005.007501 |
20-37 | Factors influencing product customisationJanis J. Crow DOI: 10.1504/IJIMA.2005.007502 |
38-55 | Perceived effectiveness of recommendation agent routines: search vs. experience goodsPraveen Aggarwal, Rajiv Vaidyanathan DOI: 10.1504/IJIMA.2005.007503 |
56-77 | A pricing model for a new product sold over the internetSalem Y. Lakhal, Souad H'Mida DOI: 10.1504/IJIMA.2005.007504 |
78-91 | Dynamic pricing using e-couponsRajanish Dass DOI: 10.1504/IJIMA.2005.007505 |
92-108 | Banners, e-mail, advertainment and sponsored search: proposing a value perspective for online advertisingAndreina Mandelli DOI: 10.1504/IJIMA.2005.007506 |
109-125 | The use of emetrics in strategic marketing decisions: a preliminary investigationBirgit Weischedel, Sheelagh Matear, Kenneth R. Deans DOI: 10.1504/IJIMA.2005.007507 |
126-142 | Adapting a social process for business purposes through technology mediationNick V. Flor DOI: 10.1504/IJIMA.2005.007508 |
143-161 | Personalisation of online avatars: is the messenger as important as the message?Natalie T. Wood, Michael R. Solomon, Basil G. Englis DOI: 10.1504/IJIMA.2005.007509 |