International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on Future Directions for Digital Business Management

Guest Editors: Richard F. Beltramini, Kenneth R. Evans and Robert E. Kleine, III

Pages	Title and author(s)
5-19	Promises, paradoxes, and firm adaptation in international e-commerce John Story DOI: 10.1504/IJIMA.2005.007501
20-37	Factors influencing product customisation Janis J. Crow DOI: 10.1504/IJIMA.2005.007502
38-55	Perceived effectiveness of recommendation agent routines: search vs. experience goods Praveen Aggarwal, Rajiv Vaidyanathan DOI: 10.1504/IJIMA.2005.007503
56-77	A pricing model for a new product sold over the internet Salem Y. Lakhal, Souad H'Mida DOI: 10.1504/IJIMA.2005.007504
78-91	Dynamic pricing using e-coupons Rajanish Dass DOI: 10.1504/IJIMA.2005.007505
92-108	Banners, e-mail, advertainment and sponsored search: proposing a value perspective for online advertising Andreina Mandelli DOI: 10.1504/IJIMA.2005.007506
109-125	The use of emetrics in strategic marketing decisions: a preliminary investigation Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans DOI: 10.1504/IJIMA.2005.007507
126-142	Adapting a social process for business purposes through technology mediation Nick V. Flor DOI: 10.1504/IJIMA.2005.007508
143-161	Personalisation of online avatars: is the messenger as important as the message? Natalie T. Wood, Michael R. Solomon, Basil G. Englis DOI: 10.1504/IJIMA.2005.007509