International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2005 Vol.2 No.1/2

Special Issue on Future Directions for Digital Business Management

Guest Editors: Richard F. Beltramini, Kenneth R. Evans and Robert E. Kleine, III

Editorial

Pages Title and author(s)
5-19Promises, paradoxes, and firm adaptation in international e-commerce
John Story
DOI: 10.1504/IJIMA.2005.007501
20-37Factors influencing product customisation
Janis J. Crow
DOI: 10.1504/IJIMA.2005.007502
38-55Perceived effectiveness of recommendation agent routines: search vs. experience goods
Praveen Aggarwal, Rajiv Vaidyanathan
DOI: 10.1504/IJIMA.2005.007503
56-77A pricing model for a new product sold over the internet
Salem Y. Lakhal, Souad H'Mida
DOI: 10.1504/IJIMA.2005.007504
78-91Dynamic pricing using e-coupons
Rajanish Dass
DOI: 10.1504/IJIMA.2005.007505
92-108Banners, e-mail, advertainment and sponsored search: proposing a value perspective for online advertising
Andreina Mandelli
DOI: 10.1504/IJIMA.2005.007506
109-125The use of emetrics in strategic marketing decisions: a preliminary investigation
Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans
DOI: 10.1504/IJIMA.2005.007507
126-142Adapting a social process for business purposes through technology mediation
Nick V. Flor
DOI: 10.1504/IJIMA.2005.007508
143-161Personalisation of online avatars: is the messenger as important as the message?
Natalie T. Wood, Michael R. Solomon, Basil G. Englis
DOI: 10.1504/IJIMA.2005.007509

 

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