International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
315-332	Explaining consumer acceptance of mobile competitions and prize draws Rafael Currás-Pérez; Carla Ruiz-Mafé; Silvia Sanz-Blas DOI: 10.1504/IJIMA.2011.043654
333-351	Factors influencing online banking adoption: evidence from the Austrian market Sonja Grabner-Kräuter; Robert J. Breitenecker DOI: 10.1504/IJIMA.2011.043655
352-372	Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual stores Joaquín Aldás-Manzano; Rafael Currás-Pérez; Silvia Sanz-Blas DOI: 10.1504/IJIMA.2011.043656
373-412	The mediation effect of marketing expertise on marketing assets and capabilities toward financial performance Mamoun N. Akroush DOI: 10.1504/IJIMA.2011.043657
413-433	The ambivalent effects of website complexity Stefan Hoffmann; Uta Schwarz; Stefan Müller DOI: 10.1504/IJIMA.2011.043658