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  1. International Journal of Internet Marketing and Advertising
  2. Published issues
  3. 2011 Vol.6 No.4
International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2011 Vol.6 No.4


Pages Title and author(s)
315-332Explaining consumer acceptance of mobile competitions and prize draws
Rafael Currás-Pérez; Carla Ruiz-Mafé; Silvia Sanz-Blas
DOI: 10.1504/IJIMA.2011.043654
333-351Factors influencing online banking adoption: evidence from the Austrian market
Sonja Grabner-Kräuter; Robert J. Breitenecker
DOI: 10.1504/IJIMA.2011.043655
352-372Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual stores
Joaquín Aldás-Manzano; Rafael Currás-Pérez; Silvia Sanz-Blas
DOI: 10.1504/IJIMA.2011.043656
373-412The mediation effect of marketing expertise on marketing assets and capabilities toward financial performance
Mamoun N. Akroush
DOI: 10.1504/IJIMA.2011.043657
413-433The ambivalent effects of website complexity
Stefan Hoffmann; Uta Schwarz; Stefan Müller
DOI: 10.1504/IJIMA.2011.043658

 

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