International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
267-285	How sender and receiver jointly shape message: an empirical study on transactional relationship in electronic word of mouth Tong Bao DOI: 10.1504/IJIMA.2015.072882
286-302	Beliefs, attitudes, and behaviour towards marketing communication on social networks - the case of Central and Eastern European country Denis Tomše; Ksenija Dumicic; Boris Snoj DOI: 10.1504/IJIMA.2015.072883
303-320	Factors of continually using branded mobile apps: the central role of app engagement Linwan Wu DOI: 10.1504/IJIMA.2015.072884
321-337	Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model Phuoc H.M. Pham; Bashar S. Gammoh DOI: 10.1504/IJIMA.2015.072885
338-358	Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter Hassan Alboqami; Wafi Al-Karaghouli; Yasser Baeshen; Ismail Erkan; Chris Evans; Ahmad Ghoneim DOI: 10.1504/IJIMA.2015.072886