Login Help Sitemap
Inderscience Publishers - linking academia, business and industry through research
  • Home
  • For Authors
  • For Librarians
  • Orders
  • Inderscience Online
  • News
  1. International Journal of Internet Marketing and Advertising
  2. Published issues
  3. 2015 Vol.9 No.4
International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2015 Vol.9 No.4


Pages Title and author(s)
267-285How sender and receiver jointly shape message: an empirical study on transactional relationship in electronic word of mouth
Tong Bao
DOI: 10.1504/IJIMA.2015.072882
286-302Beliefs, attitudes, and behaviour towards marketing communication on social networks - the case of Central and Eastern European country
Denis Tomše; Ksenija Dumicic; Boris Snoj
DOI: 10.1504/IJIMA.2015.072883
303-320Factors of continually using branded mobile apps: the central role of app engagement
Linwan Wu
DOI: 10.1504/IJIMA.2015.072884
321-337Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model
Phuoc H.M. Pham; Bashar S. Gammoh
DOI: 10.1504/IJIMA.2015.072885
338-358Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Hassan Alboqami; Wafi Al-Karaghouli; Yasser Baeshen; Ismail Erkan; Chris Evans; Ahmad Ghoneim
DOI: 10.1504/IJIMA.2015.072886

 

  • Sign up for new issue alerts
  • Subscribe/buy articles/issues
  • View sample articles
  • Copyright and author entitlement
  • Forthcoming articles
  • Journal information in easy print format (PDF)
  • Publishing with Inderscience: ethical statement
  • Recommend to a librarian (PDF)
  • Feedback to Editor
  • Get permission to reproduce content
  • Find related journals
Keep up-to-date
  • BlogOur Blog
  • Join us on BlueskyJoin us on Bluesky
  • Follow us on XFollow us on X
  • FacebookVisit us on Facebook
  • Our Newsletter (subscribe for free)
  • RSS Feeds
  • New issue alerts
  • Inderscience is a member of publishing organisations including:
  • CrossRef
  • CLOCKSS
Return to top
  • Contact us
  • About Inderscience
  • OAI Repository
  • Privacy and Cookies Statement
  • Terms and Conditions
  • Help
  • Sitemap
  • © Inderscience Enterprises Ltd.