International Journal of Internet Marketing and Advertising
2009 Vol.5 No.1/2
Special Issue on a Consumer Stance at Search Engine Marketing
Guest Editors: Professor Claire Gauzente and Assistant Professor Christine Gonzalez
Editorial |
Pages | Title and author(s) |
4-16 | Postmodern paradigms and brand management in the 'search' economyMing Lim DOI: 10.1504/IJIMA.2009.021948 |
17-42 | Antecedents and implications of search engine use as prepurchase information toolsCarla Ruiz-Mafe, Silvia Sanz-Blas DOI: 10.1504/IJIMA.2009.021949 |
43-73 | Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspectiveMarion Garnier DOI: 10.1504/IJIMA.2009.021950 |
74-94 | Investigating customer click through behaviour with integrated sponsored and nonsponsored resultsBernard J. Jansen, Amanda Spink DOI: 10.1504/IJIMA.2009.021951 |
95-112 | Advertisers' perceptions of search engine marketingHeikki Karjaluoto, Hannele Leinonen DOI: 10.1504/IJIMA.2009.021952 |
113-130 | Developing an effective and affordable search engine marketing strategy for nonprofitsDave McMahon, Charla Griffy-Brown DOI: 10.1504/IJIMA.2009.021953 |