International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2009 Vol.5 No.1/2

Special Issue on a Consumer Stance at Search Engine Marketing

Guest Editors: Professor Claire Gauzente and Assistant Professor Christine Gonzalez


Pages Title and author(s)
4-16Postmodern paradigms and brand management in the 'search' economy
Ming Lim
DOI: 10.1504/IJIMA.2009.021948
17-42Antecedents and implications of search engine use as prepurchase information tools
Carla Ruiz-Mafe, Silvia Sanz-Blas
DOI: 10.1504/IJIMA.2009.021949
43-73Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective
Marion Garnier
DOI: 10.1504/IJIMA.2009.021950
74-94Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Bernard J. Jansen, Amanda Spink
DOI: 10.1504/IJIMA.2009.021951
95-112Advertisers' perceptions of search engine marketing
Heikki Karjaluoto, Hannele Leinonen
DOI: 10.1504/IJIMA.2009.021952
113-130Developing an effective and affordable search engine marketing strategy for nonprofits
Dave McMahon, Charla Griffy-Brown
DOI: 10.1504/IJIMA.2009.021953