International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2021 Vol.15 No.4

Special Issue on: Strategic Use of Social Media as a Marketing Tool

Guest Editors: Prof. Pinelopi Athanasopoulou and Prof. Sandra Maria Correia Loureiro


Pages Title and author(s)
352-367Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics
Ioannis Antoniadis; Costas Assimakopoulos; Symeon Paltsoglou
DOI: 10.1504/IJIMA.2021.117529
368-393Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals
Maria C. Voutsa; Eirini Tsichla; Leonidas Hatzithomas; Kostoula Margariti
DOI: 10.1504/IJIMA.2021.117531
394-411Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention
Ioannis Rizomyliotis; Dimitrios Zafeiriadis; Kleopatra Konstantoulaki; Apostolos Giovanis
DOI: 10.1504/IJIMA.2021.117539
412-428The effects of cultural differences on social media behaviour
Myron Guftométros; João Guerreiro
DOI: 10.1504/IJIMA.2021.117561
429-449The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer
João Ferreira Do Rosário; Sandra Maria Correia Loureiro
DOI: 10.1504/IJIMA.2021.117567