International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on: Strategic Use of Social Media as a Marketing Tool

Guest Editors: Prof. Pinelopi Athanasopoulou and Prof. Sandra Maria Correia Loureiro

Pages	Title and author(s)
352-367	Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics Ioannis Antoniadis; Costas Assimakopoulos; Symeon Paltsoglou DOI: 10.1504/IJIMA.2021.10040873
368-393	Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals Maria C. Voutsa; Eirini Tsichla; Leonidas Hatzithomas; Kostoula Margariti DOI: 10.1504/IJIMA.2021.10040876
394-411	Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention Ioannis Rizomyliotis; Dimitrios Zafeiriadis; Kleopatra Konstantoulaki; Apostolos Giovanis DOI: 10.1504/IJIMA.2021.10040878
412-428	The effects of cultural differences on social media behaviour Myron Guftométros; João Guerreiro DOI: 10.1504/IJIMA.2021.10040885
429-449	The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer João Ferreira Do Rosário; Sandra Maria Correia Loureiro DOI: 10.1504/IJIMA.2021.10040887