International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2020 Vol.14 No.3


Pages Title and author(s)
215-235The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang; Nam Hoai Nguyen
DOI: 10.1504/IJIMA.2020.108715
236-257Factors affecting the urge of impulsive buying on social commerce Instagram
Elvina Susanti Sihombing; Indra Budi; Qorib Munajat
DOI: 10.1504/IJIMA.2020.108716
258-274Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Fooziye Shaykhzade; Mohsen Alvandi
DOI: 10.1504/IJIMA.2020.108717
275-298Mobile customers' experience and loyalty: a study of tablet gender divergence in Finland
Sunday Adewale Olaleye; Ismaila Temitayo Sanusi; Jari Salo
DOI: 10.1504/IJIMA.2020.108718
299-317Social break up: why consumers hide and unlike brands on Facebook
Eun Sook Kwon; Eunice Kim; Yoo Jin Chung
DOI: 10.1504/IJIMA.2020.108720
318-335Organic and sponsored ads: study on online purchase intent and visual behaviour
Marina Teixeira De Souza; Jorge Henrique Caldeira De Oliveira; Janaina De Moura Engracia Giraldi
DOI: 10.1504/IJIMA.2020.108721
336-359From dancing on the street to dating online: evaluating guerrilla street marketing performance
Thérèse Roux; Marcel Saucet
DOI: 10.1504/IJIMA.2020.108726

 

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