
International Journal of Internet Marketing and Advertising
2018 Vol.12 No.2
Pages | Title and author(s) |
105-121 | Modelling antecedents of scepticism towards green advertising: evidence from IndiaVibhava Srivastava DOI: 10.1504/IJIMA.2018.090950 |
122-137 | Examining relational benefits and costs in an online non-transactional contextGeorgios Tsimonis; Sergios Dimitriadis; Christos Koritos DOI: 10.1504/IJIMA.2018.090951 |
138-158 | The paradigm of WhatsApp campaign management: breaking the vicious cycle of traditional campaignsP. Theerthaana DOI: 10.1504/IJIMA.2018.090952 |
159-180 | Online reviews and its impact on brand equityUttam Chakraborty; Savita Bhat DOI: 10.1504/IJIMA.2018.090953 |
181-207 | A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking servicesMohammad Hamdi Al Khasawneh; Omar Hujran; Tariq Abdrabbo DOI: 10.1504/IJIMA.2018.090957 |