International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
107-126	What makes one animation more effective than another? An exploratory study of the characteristics and effects of animation in internet advertising Mohamed Saber Chtourou, Fatma Choura Abida DOI: 10.1504/IJIMA.2010.032477
127-141	New insights into what drives internet advertising avoidance behaviour: the role of locus of control Michael Francis Walsh DOI: 10.1504/IJIMA.2010.032478
142-167	Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction Asmita Shukla, Narendra K. Sharma, Sanjeev Swami DOI: 10.1504/IJIMA.2010.032479
168-198	Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge Chunsik Lee, Jisu Huh DOI: 10.1504/IJIMA.2010.032480
199-221	Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment Stephen K. Callaway DOI: 10.1504/IJIMA.2010.032481