International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on Internet Marketing and Advertising in the Framework of New Interactive and Multimedia Developments

Guest Editors: Dr. Anne Martensen, Dr. Jaywant Singh and Dr. Costas Assimakopoulos

Pages	Title and author(s)
131-151	The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics Chetna Kudeshia; Arun Mittal DOI: 10.1504/IJIMA.2016.080162
152-170	Follow the leader: understanding young adults' intentions to follow brands on Facebook Kelty Logan DOI: 10.1504/IJIMA.2016.080164
171-185	The effect of nature of online advergames on gamers' ad-persuasion: moderating roles of game-involvement and need for cognition Devika Vashisht; S. Sreejesh DOI: 10.1504/IJIMA.2016.080165
186-206	Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm Apostolos N. Giovanis; Dimitris Zondiros; Petros Tomaras DOI: 10.1504/IJIMA.2016.080167
207-222	Self-authored interest profiles for personalised recommendations Reuben Binns DOI: 10.1504/IJIMA.2016.080168