International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2016 Vol.10 No.3

Special Issue on Internet Marketing and Advertising in the Framework of New Interactive and Multimedia Developments

Guest Editors: Dr. Anne Martensen, Dr. Jaywant Singh and Dr. Costas Assimakopoulos


Pages Title and author(s)
131-151The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics
Chetna Kudeshia; Arun Mittal
DOI: 10.1504/IJIMA.2016.080162
152-170Follow the leader: understanding young adults' intentions to follow brands on Facebook
Kelty Logan
DOI: 10.1504/IJIMA.2016.080164
171-185The effect of nature of online advergames on gamers' ad-persuasion: moderating roles of game-involvement and need for cognition
Devika Vashisht; S. Sreejesh
DOI: 10.1504/IJIMA.2016.080165
186-206Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Apostolos N. Giovanis; Dimitris Zondiros; Petros Tomaras
DOI: 10.1504/IJIMA.2016.080167
207-222Self-authored interest profiles for personalised recommendations
Reuben Binns
DOI: 10.1504/IJIMA.2016.080168