International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
83-102	Investigating antecedents of consumers' video-sharing behaviour on social media Sehwan Oh; Hyunmi Baek; Joong-Ho Ahn DOI: 10.1504/IJIMA.2017.084077
103-123	Examining the role of relationship factors on eWOM effectiveness in social media Junga Kim; Chunsik Lee DOI: 10.1504/IJIMA.2017.084078
124-136	Personalisation in marketing: an exploratory study Hamendra Dangi; Anuradha Malik DOI: 10.1504/IJIMA.2017.084079
137-157	How should marketers deal with growth pattern changes in viral marketing campaigns? Kyongsei Sohn; Mustafa S. Canbolat; John T. Gardner DOI: 10.1504/IJIMA.2017.084081
158-182	Effects of Twitter communication styles on consumers' brand personality perceptions, attitudes and purchase intentions Xiaochen Angela Zhang DOI: 10.1504/IJIMA.2017.084082