International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

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2018 Vol.12 No.4


Pages Title and author(s)
305-324An exploratory study on information retention in social media platforms among Generation Y
U. Abhijith; G. Rejikumar
DOI: 10.1504/IJIMA.2018.095356
325-339Innovations in communication and advertising: a perspective from small firms in southern Brazil
Leonel Cezar Rodrigues; Valéria Riscarolli; Fabricia Durieux Zucco; Christian Falaster
DOI: 10.1504/IJIMA.2018.095359
340-357The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet
Kardi Somerfield; Kathleen Mortimer; Geraint Evans
DOI: 10.1504/IJIMA.2018.095360

358-373Measuring the effects of visual scan codes in advertising
David R. Fortin; Kate Surovaya
DOI: 10.1504/IJIMA.2018.095379
374-395How avatars help enhancing self-image congruence
Sevtap Unal; Tevfik Dalgic; Ezgi Akar
DOI: 10.1504/IJIMA.2018.095400