International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

You can read the full text of the articles marked as free below using the links provided.

2018 Vol.12 No.4

Pages Title and author(s)
305-324An exploratory study on information retention in social media platforms among Generation Y
U. Abhijith; G. Rejikumar
DOI: 10.1504/IJIMA.2018.095356
325-339Innovations in communication and advertising: a perspective from small firms in southern Brazil
Leonel Cezar Rodrigues; Valéria Riscarolli; Fabricia Durieux Zucco; Christian Falaster
DOI: 10.1504/IJIMA.2018.095359
340-357The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet
Kardi Somerfield; Kathleen Mortimer; Geraint Evans
DOI: 10.1504/IJIMA.2018.095360

Open Access Article

358-373Measuring the effects of visual scan codes in advertising
David R. Fortin; Kate Surovaya
DOI: 10.1504/IJIMA.2018.095379
374-395How avatars help enhancing self-image congruence
Sevtap Unal; Tevfik Dalgic; Ezgi Akar
DOI: 10.1504/IJIMA.2018.095400