
International Journal of Internet Marketing and Advertising
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2018 Vol.12 No.4
Pages | Title and author(s) |
305-324 | An exploratory study on information retention in social media platforms among Generation YU. Abhijith; G. Rejikumar DOI: 10.1504/IJIMA.2018.095356 |
325-339 | Innovations in communication and advertising: a perspective from small firms in southern BrazilLeonel Cezar Rodrigues; Valéria Riscarolli; Fabricia Durieux Zucco; Christian Falaster DOI: 10.1504/IJIMA.2018.095359 |
340-357 | The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweetKardi Somerfield; Kathleen Mortimer; Geraint Evans DOI: 10.1504/IJIMA.2018.095360 |
358-373 | Measuring the effects of visual scan codes in advertisingDavid R. Fortin; Kate Surovaya DOI: 10.1504/IJIMA.2018.095379 |
374-395 | How avatars help enhancing self-image congruenceSevtap Unal; Tevfik Dalgic; Ezgi Akar DOI: 10.1504/IJIMA.2018.095400 |