International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2022 Vol.16 No.4


Pages Title and author(s)
317-343Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising
Priscilla Teika Odoom; Bedman Narteh; Raphael Odoom
DOI: 10.1504/IJIMA.2022.123156
344-368Why shop on social media? A systematic review
Carlos Oliveira; Ana Cristina Bicharra Garcia; Bruna Diirr
DOI: 10.1504/IJIMA.2022.123162
369-393Examining customer's intention to rely on online reviews
P. Sridevi; N. Manoraj; Lakshmi Narasimhan Vedanthachari
DOI: 10.1504/IJIMA.2022.123163
394-421Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Meriem Agrebi; Jean Louis Chandon; Judith Lynne Zaichkowsky
DOI: 10.1504/IJIMA.2022.123164
422-441Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk
Xuan Cu Le
DOI: 10.1504/IJIMA.2022.123170

 

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