
International Journal of Internet Marketing and Advertising
2022 Vol.16 No.4
Pages | Title and author(s) |
317-343 | Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertisingPriscilla Teika Odoom; Bedman Narteh; Raphael Odoom DOI: 10.1504/IJIMA.2022.10047604 |
344-368 | Why shop on social media? A systematic reviewCarlos Oliveira; Ana Cristina Bicharra Garcia; Bruna Diirr DOI: 10.1504/IJIMA.2020.10038725 |
369-393 | Examining customer's intention to rely on online reviewsP. Sridevi; N. Manoraj; Lakshmi Narasimhan Vedanthachari DOI: 10.1504/IJIMA.2022.10047605 |
394-421 | Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformationMeriem Agrebi; Jean Louis Chandon; Judith Lynne Zaichkowsky DOI: 10.1504/IJIMA.2021.10037440 |
422-441 | Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security riskXuan Cu Le DOI: 10.1504/IJIMA.2022.10047608 |