International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
317-343	Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising Priscilla Teika Odoom; Bedman Narteh; Raphael Odoom DOI: 10.1504/IJIMA.2022.123156
344-368	Why shop on social media? A systematic review Carlos Oliveira; Ana Cristina Bicharra Garcia; Bruna Diirr DOI: 10.1504/IJIMA.2022.123162
369-393	Examining customer's intention to rely on online reviews P. Sridevi; N. Manoraj; Lakshmi Narasimhan Vedanthachari DOI: 10.1504/IJIMA.2022.123163
394-421	Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation Meriem Agrebi; Jean Louis Chandon; Judith Lynne Zaichkowsky DOI: 10.1504/IJIMA.2022.123164
422-441	Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk Xuan Cu Le DOI: 10.1504/IJIMA.2022.123170