International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on: Social Media Marketing in the Digital Era

Guest Editors: Prof. Sevtap Unal, Dr. Ismail Erkan and Ms. Fulya Acikgoz

Pages	Title and author(s)
453-476	Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials Helen Inseng Duh DOI: 10.1504/IJIMA.2021.118250
477-497	Attributes of Instagram influencers impacting consumer brand engagement Helen Inseng Duh; Thabile Thabethe DOI: 10.1504/IJIMA.2021.118261
498-526	The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement Weeraporn Supotthamjaree; Preeda Srinaruewan DOI: 10.1504/IJIMA.2021.118264
527-549	Instagram marketing: understanding the adoption factors for small and medium enterprises Zuraini Harun; Farzana Parveen Tajudeen DOI: 10.1504/IJIMA.2021.118266
550-569	How do people adopt information on social media? The role of e-WOM in revealing travel itineraries Nilsah Cavdar Aksoy; Alev Kocak Alan; Ebru Tumer Kabadayi; Hayri Sinan Dagistanli DOI: 10.1504/IJIMA.2021.118258
570-592	A brand-centric framework for ephemeral media: conceptual approach to Instagram stories Fatih Pınarbaşı DOI: 10.1504/IJIMA.2021.118259
593-614	The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness Rajat Subhra Chatterjee; Linda Seduram; Tan Sin Kwang; Chay Yau Choon; Abdullah Al Mamun DOI: 10.1504/IJIMA.2021.118262