International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2021 Vol.15 No.5/6

Special Issue on: Social Media Marketing in the Digital Era

Guest Editors: Prof. Sevtap Unal, Dr. Ismail Erkan and Ms. Fulya Acikgoz

Editorial

Pages Title and author(s)
453-476Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Helen Inseng Duh
DOI: 10.1504/IJIMA.2021.10034197
477-497Attributes of Instagram influencers impacting consumer brand engagement
Helen Inseng Duh; Thabile Thabethe
DOI: 10.1504/IJIMA.2021.10034199
498-526The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan
DOI: 10.1504/IJIMA.2021.10041928
527-549Instagram marketing: understanding the adoption factors for small and medium enterprises
Zuraini Harun; Farzana Parveen Tajudeen
DOI: 10.1504/IJIMA.2021.10041929
550-569How do people adopt information on social media? The role of e-WOM in revealing travel itineraries
Nilsah Cavdar Aksoy; Alev Kocak Alan; Ebru Tumer Kabadayi; Hayri Sinan Dagistanli
DOI: 10.1504/IJIMA.2021.10041919
570-592A brand-centric framework for ephemeral media: conceptual approach to Instagram stories
Fatih Pınarbaşı
DOI: 10.1504/IJIMA.2021.10041920
593-614The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness
Rajat Subhra Chatterjee; Linda Seduram; Tan Sin Kwang; Chay Yau Choon; Abdullah Al Mamun
DOI: 10.1504/IJIMA.2021.10041924