International Journal of Internet Marketing and Advertising
2019 Vol.13 No.1
Pages | Title and author(s) |
1-21 | The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion picturesGuillermo Armelini; Jorge González; Julian Villanueva DOI: 10.1504/IJIMA.2019.097897 |
22-46 | Gamification in a servicescape context: a conceptual frameworkMiralem Helmefalk; Leif Marcusson DOI: 10.1504/IJIMA.2019.097894 |
47-72 | The effect of social media and advertising activities on affiliate marketingRainer Olbrich; Carsten D. Schultz; Patrick M. Bormann DOI: 10.1504/IJIMA.2019.097896 |
73-95 | Exploring the anteceding impact of personalised social media advertising on online impulse buying tendencyNaa Amponsah Dodoo; Linwan Wu DOI: 10.1504/IJIMA.2019.097905 |