International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2019 Vol.13 No.1


Pages Title and author(s)
1-21The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Guillermo Armelini; Jorge González; Julian Villanueva
DOI: 10.1504/IJIMA.2019.097897
22-46Gamification in a servicescape context: a conceptual framework
Miralem Helmefalk; Leif Marcusson
DOI: 10.1504/IJIMA.2019.097894
47-72The effect of social media and advertising activities on affiliate marketing
Rainer Olbrich; Carsten D. Schultz; Patrick M. Bormann
DOI: 10.1504/IJIMA.2019.097896
73-95Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Naa Amponsah Dodoo; Linwan Wu
DOI: 10.1504/IJIMA.2019.097905

 

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