International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
4-23	Boost customer loyalty with online support: the case of mobile telecoms providers Allard C.R. van Riel, Jos Lemmink, Sandra Streukens, Veronica Liljander DOI: 10.1504/IJIMA.2004.003687
24-37	Characteristics and internet marketing strategies of online auction sellers Richard C. Becherer, Diane Halstead DOI: 10.1504/IJIMA.2004.003688
38-61	Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy Rick L. Andrews, Imran S. Currim DOI: 10.1504/IJIMA.2004.003689
62-84	Understanding online shopping behaviour using a transaction cost economics approach Thompson S.H. Teo, Pien Wang, Chang Hong Leong DOI: 10.1504/IJIMA.2004.003690
85-103	Internet marketing standards: institutional coherence issues Patricia Ryan DOI: 10.1504/IJIMA.2004.003691
104-118	Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses Byeong-Joon Moon DOI: 10.1504/IJIMA.2004.003692