International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2004 Vol.1 No.1

Editorial

Pages Title and author(s)
4-23Boost customer loyalty with online support: the case of mobile telecoms providers
Allard C.R. van Riel, Jos Lemmink, Sandra Streukens, Veronica Liljander
DOI: 10.1504/IJIMA.2004.003687
24-37Characteristics and internet marketing strategies of online auction sellers
Richard C. Becherer, Diane Halstead
DOI: 10.1504/IJIMA.2004.003688
38-61Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy
Rick L. Andrews, Imran S. Currim
DOI: 10.1504/IJIMA.2004.003689
62-84Understanding online shopping behaviour using a transaction cost economics approach
Thompson S.H. Teo, Pien Wang, Chang Hong Leong
DOI: 10.1504/IJIMA.2004.003690
85-103Internet marketing standards: institutional coherence issues
Patricia Ryan
DOI: 10.1504/IJIMA.2004.003691
104-118Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses
Byeong-Joon Moon
DOI: 10.1504/IJIMA.2004.003692

 

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