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International Journal of Internet Marketing and Advertising
Published issues
2004 Vol.1 No.1
International Journal of Internet Marketing and Advertising
2004 Vol.1 No.1
Editorial
Pages
Title and author(s)
4-23
Boost customer loyalty with online support: the case of mobile telecoms providers
Allard C.R. van Riel, Jos Lemmink, Sandra Streukens, Veronica Liljander
DOI
:
10.1504/IJIMA.2004.003687
24-37
Characteristics and internet marketing strategies of online auction sellers
Richard C. Becherer, Diane Halstead
DOI
:
10.1504/IJIMA.2004.003688
38-61
Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy
Rick L. Andrews, Imran S. Currim
DOI
:
10.1504/IJIMA.2004.003689
62-84
Understanding online shopping behaviour using a transaction cost economics approach
Thompson S.H. Teo, Pien Wang, Chang Hong Leong
DOI
:
10.1504/IJIMA.2004.003690
85-103
Internet marketing standards: institutional coherence issues
Patricia Ryan
DOI
:
10.1504/IJIMA.2004.003691
104-118
Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses
Byeong-Joon Moon
DOI
:
10.1504/IJIMA.2004.003692
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