
International Journal of Internet Marketing and Advertising
2021 Vol.15 No.1
Pages | Title and author(s) |
1-28 | Exploring cultural influences on mobile marketing acceptanceMeghan Pierce; Pingjun Jiang DOI: 10.1504/IJIMA.2021.112787 |
29-53 | Social media advertising and consumer decision-making: the mediating role of consumer engagementDan Duku Dankwa DOI: 10.1504/IJIMA.2021.112786 |
54-83 | The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experimentJudy Ma; Dongling Huang; Yu Wang DOI: 10.1504/IJIMA.2021.112788 |
84-103 | The acceptance of mobile advertising: a social or personal matter?Reza Ashari Nasution; Devi Arnita; Aghniadi DOI: 10.1504/IJIMA.2021.112789 |
104-122 | Viewer responses to product messages using one-person media influencersKyoo-Hoon Han; Eunmi Lee DOI: 10.1504/IJIMA.2021.112790 |