International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
1-28	Exploring cultural influences on mobile marketing acceptance Meghan Pierce; Pingjun Jiang DOI: 10.1504/IJIMA.2021.112787
29-53	Social media advertising and consumer decision-making: the mediating role of consumer engagement Dan Duku Dankwa DOI: 10.1504/IJIMA.2021.112786
54-83	The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment Judy Ma; Dongling Huang; Yu Wang DOI: 10.1504/IJIMA.2021.112788
84-103	The acceptance of mobile advertising: a social or personal matter? Reza Ashari Nasution; Devi Arnita; Aghniadi DOI: 10.1504/IJIMA.2021.112789
104-122	Viewer responses to product messages using one-person media influencers Kyoo-Hoon Han; Eunmi Lee DOI: 10.1504/IJIMA.2021.112790