International Journal of Internet Marketing and Advertising
2010 Vol.6 No.1
Pages | Title and author(s) |
1-21 | The use of digital channels to create customer relationshipsKristina Heinonen, Thomas Michelsson DOI: 10.1504/IJIMA.2010.030430 |
22-40 | Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentationPingjun Jiang, Swee-Lim Chia DOI: 10.1504/IJIMA.2010.030431 |
41-64 | Identifying, segmenting and profiling online communicators in an internet music contextGianfranco Walsh, Vincent-Wayne Mitchell DOI: 10.1504/IJIMA.2010.030432 |
65-84 | Involvement and the influence of online third-party endorsementsRussell Williams, Anthony Grimes DOI: 10.1504/IJIMA.2010.030433 |
85-105 | The effect of website usage and virtual community participation on brand relationshipsHanna-Kaisa Ellonen, Anssi Tarkiainen, Olli Kuivalainen DOI: 10.1504/IJIMA.2010.030434 |