International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
259-273	Marketing on the internet: how realistic are we in some of our expectations? S. Altan Erdem, Fahri Karakaya DOI: 10.1504/IJIMA.2005.008101
274-287	Website voice application: the moderating effects of gender on credible but disliked voice Liz C. Wang DOI: 10.1504/IJIMA.2005.008102
288-306	Search mode and purchase intention in online shopping behaviour Herbjorn Nysveen, Per E. Pedersen DOI: 10.1504/IJIMA.2005.008103
307-320	Returning to the website: an empirical study of advertising effectiveness and web visitor experience Micael Dahlen DOI: 10.1504/IJIMA.2005.008104
321-345	Website loyalty: an empirical investigation of its antecedents Sertan Kabadayi, Reetika Gupta DOI: 10.1504/IJIMA.2005.008105