International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
203-229	Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement Eun Sook Kwon; Jooyoung Kim DOI: 10.1504/IJIMA.2022.10046217
230-256	Factors affecting the impact of text message advertising Christos Livas; Apostolos Skotis DOI: 10.1504/IJIMA.2022.10046218
257-270	Advertising in app: a neuroscientific approach Federico Cassioli; Michela Balconi DOI: 10.1504/IJIMA.2022.10046219
271-296	The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction Mohammad Zia Mohseni; Saeed Jafari Titkanloo DOI: 10.1504/IJIMA.2022.10046220
297-316	Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices icon Soontae An; Hannah Kang DOI: 10.1504/IJIMA.2022.10046221