
International Journal of Internet Marketing and Advertising
2022 Vol.16 No.3
Pages | Title and author(s) |
203-229 | Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagementEun Sook Kwon; Jooyoung Kim DOI: 10.1504/IJIMA.2022.122239 |
230-256 | Factors affecting the impact of text message advertisingChristos Livas; Apostolos Skotis DOI: 10.1504/IJIMA.2022.122240 |
257-270 | Advertising in app: a neuroscientific approachFederico Cassioli; Michela Balconi DOI: 10.1504/IJIMA.2022.122243 |
271-296 | The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfactionMohammad Zia Mohseni; Saeed Jafari Titkanloo DOI: 10.1504/IJIMA.2022.122245 |
297-316 | Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices iconSoontae An; Hannah Kang DOI: 10.1504/IJIMA.2022.122246 |