International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2022 Vol.16 No.3


Pages Title and author(s)
203-229Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Eun Sook Kwon; Jooyoung Kim
DOI: 10.1504/IJIMA.2022.122239
230-256Factors affecting the impact of text message advertising
Christos Livas; Apostolos Skotis
DOI: 10.1504/IJIMA.2022.122240
257-270Advertising in app: a neuroscientific approach
Federico Cassioli; Michela Balconi
DOI: 10.1504/IJIMA.2022.122243
271-296The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction
Mohammad Zia Mohseni; Saeed Jafari Titkanloo
DOI: 10.1504/IJIMA.2022.122245
297-316Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices icon
Soontae An; Hannah Kang
DOI: 10.1504/IJIMA.2022.122246

 

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