International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2005 Vol.2 No.3

Special Issue on Internet Marketing and Advertising in Retail Industries

Guest Editor: Associate Professor Suzan Burton

Editorial

Pages Title and author(s)
168-183Multichannel retailing and the internet: prospects, problems and strategic options
Valerie L. Vaccaro, Gopalkrishnan R. Iyer
DOI: 10.1504/IJIMA.2005.007745
184-205Profiling and predicting internet shopping in Hong Kong
Sai-keung Li, Greg Elliott
DOI: 10.1504/IJIMA.2005.007746
206-218Emotional brand associations: a new KPI for e-retailers
Bill Merrilees, Dale Miller
DOI: 10.1504/IJIMA.2005.007747
219-236Young shoppers' experiences with e-shopping
Ji Hee Song, George M. Zinkhan, Yue Pan
DOI: 10.1504/IJIMA.2005.007748
237-258Customer loyalty in e-retailing: an exploratory study
Khanh V. La, Rhett Walker, Booi Kam
DOI: 10.1504/IJIMA.2005.007749

 

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