International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
281-301	Web users' perceptions of and attitudes toward online advertising formats Kelli S. Burns, Richard J. Lutz DOI: 10.1504/IJIMA.2008.019150
302-327	The diffusion of online shopping: online shoppers and the Computer Competence Index Scott M. Smith, Chad R. Allred, William R. Swinyard DOI: 10.1504/IJIMA.2008.019151
328-349	Consensus and disagreement between online peer and expert recommendations Alex Wang DOI: 10.1504/IJIMA.2008.019152
350-361	Consistency between brand image and website image: Does it matter? Brigitte Muller DOI: 10.1504/IJIMA.2008.019153
362-381	Exploring consumers' privacy concerns: Does data from three years of student samples support the 'conventional wisdom?' Eric J. Karson DOI: 10.1504/IJIMA.2008.019154