International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on: New Approaches for Innovative Business in the Era of Internet Marketing and Advertising

Guest Editors: Dr. Georgios Tsekouropoulos and Assoc. Prof. Maurizio Canavari

Pages	Title and author(s)
99-119	Understanding the role of personality traits on Facebook intensity Leonidas Hatzithomas; Nikolaos Misirlis; Christina Boutsouki; Maro Vlachopoulou DOI: 10.1504/IJIMA.2019.099494
120-136	The role of cloud computing and citizens relationship management in digital government transformation Ioannis Nanos; Eugenia Papaioannou; Efthymia Androutsou; Vicky Manthou DOI: 10.1504/IJIMA.2019.099495
137-154	Attitudes of college students towards online advertisement in social networking sites: a structural equation modelling approach Ioannis Antoniadis; Costas Assimakopoulos; Ioannis Koukoulis DOI: 10.1504/IJIMA.2019.099496
155-169	E-marketing and BPA coordination on business strategy Nikolaos Katsonis; Michael Sfakianakis; Barbara Myloni; Dimitrios Theoharis DOI: 10.1504/IJIMA.2019.099499
170-182	Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications Julia Maintz; Fabienne Zaumseil DOI: 10.1504/IJIMA.2019.099500
183-196	The effect of online video advertising design on online shopping goals: an experiment based on gender (case study: DigiKala Company) Morteza Moharrami; Faramarz Tahmasebi DOI: 10.1504/IJIMA.2019.099516