International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2019 Vol.13 No.2

Special Issue on: New Approaches for Innovative Business in the Era of Internet Marketing and Advertising

Guest Editors: Dr. Georgios Tsekouropoulos and Assoc. Prof. Maurizio Canavari


Pages Title and author(s)
99-119Understanding the role of personality traits on Facebook intensity
Leonidas Hatzithomas; Nikolaos Misirlis; Christina Boutsouki; Maro Vlachopoulou
DOI: 10.1504/IJIMA.2019.099494
120-136The role of cloud computing and citizens relationship management in digital government transformation
Ioannis Nanos; Eugenia Papaioannou; Efthymia Androutsou; Vicky Manthou
DOI: 10.1504/IJIMA.2019.099495
137-154Attitudes of college students towards online advertisement in social networking sites: a structural equation modelling approach
Ioannis Antoniadis; Costas Assimakopoulos; Ioannis Koukoulis
DOI: 10.1504/IJIMA.2019.099496
155-169E-marketing and BPA coordination on business strategy
Nikolaos Katsonis; Michael Sfakianakis; Barbara Myloni; Dimitrios Theoharis
DOI: 10.1504/IJIMA.2019.099499
170-182Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications
Julia Maintz; Fabienne Zaumseil
DOI: 10.1504/IJIMA.2019.099500
183-196The effect of online video advertising design on online shopping goals: an experiment based on gender (case study: DigiKala Company)
Morteza Moharrami; Faramarz Tahmasebi
DOI: 10.1504/IJIMA.2019.099516