International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Special Issue on Social Media for Marketing and Advertising

Guest Editor: Dr. Neil Frederick Hair

Pages	Title and author(s)
103-119	Different strokes for different folks: why different user groups participate in online social media Mary K. Foster; Anthony Francescucci; Bettina C. West DOI: 10.1504/IJIMA.2012.046251
120-135	Changing user motivations for social networking site usage: implications for internet advertisers Harshavardhan Gangadharbatla; Tobias Hopp; Kim Sheehan DOI: 10.1504/IJIMA.2012.046252
136-156	Segmenting the social networking sites users: an empirical study Carlota Lorenzo-Romero; Efthymios Constantinides; María-del-Carmen Alarcón-del-Amo DOI: 10.1504/IJIMA.2012.046253
157-179	Status and influence in virtual communities: an examination of interactions between followers of a video blog Julie Z. Sneath DOI: 10.1504/IJIMA.2012.046254
180-193	The role of social CRM and its potential impact on lead generation in business-to-business marketing Michael Rodriguez; Robert M. Peterson DOI: 10.1504/IJIMA.2012.046255