International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2012 Vol.7 No.2

Special Issue on Social Media for Marketing and Advertising

Guest Editor: Dr. Neil Frederick Hair


Pages Title and author(s)
103-119Different strokes for different folks: why different user groups participate in online social media
Mary K. Foster; Anthony Francescucci; Bettina C. West
DOI: 10.1504/IJIMA.2012.046251
120-135Changing user motivations for social networking site usage: implications for internet advertisers
Harshavardhan Gangadharbatla; Tobias Hopp; Kim Sheehan
DOI: 10.1504/IJIMA.2012.046252
136-156Segmenting the social networking sites users: an empirical study
Carlota Lorenzo-Romero; Efthymios Constantinides; María-del-Carmen Alarcón-del-Amo
DOI: 10.1504/IJIMA.2012.046253
157-179Status and influence in virtual communities: an examination of interactions between followers of a video blog
Julie Z. Sneath
DOI: 10.1504/IJIMA.2012.046254
180-193The role of social CRM and its potential impact on lead generation in business-to-business marketing
Michael Rodriguez; Robert M. Peterson
DOI: 10.1504/IJIMA.2012.046255