International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
285-301	Exploring the brand personalities of Facebook, YouTube, and LinkedIn M. Mutsikiwa; T. Maree DOI: 10.1504/IJIMA.2019.10025026
302-320	Are SMEs 'cutting corners' on social media marketing? An exploratory study in the Italian context Sara Bartoloni; Chiara Ancillai; Federica Pascucci; Gian Luca Gregori DOI: 10.1504/IJIMA.2019.10025027
321-337	Exploring the impact of brand selfie on brand attitude in the Twittersphere Xia Liu; Jeffrey Foreman DOI: 10.1504/IJIMA.2019.10025028
338-358	The time-varying effectiveness of customer engagement in social media Balamurugan Annamalai; Sanjeev Varshney DOI: 10.1504/IJIMA.2019.10025029
359-373	Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique Mohammad Reza Karimi Alavijeh; Atefeh Foroozan; Amir Aslani Afrashteh DOI: 10.1504/IJIMA.2019.10025030