International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2025 Vol.23 No.3


Pages Title and author(s)
233-254Can virtual, CGI-generated, influencers help sell products on Instagram? Effects of perceived realism and disclosure on brand-related attitudes and behavioural intentions
Joe Phua; Nathaniel J. Evans; Youngjee Ko; Jeonghyun Lee
DOI: 10.1504/IJIMA.2025.148678
255-287Unveiling the path forward: exploring the theoretical evolution and future research directions of over-the-top customer experience
Neha Kalra; Pankaj Deshwal; Shiksha Kushwah; Samir Gokarn
DOI: 10.1504/IJIMA.2025.148680
288-316Analysis of key factors of consumers' purchase influenced by internet celebrities: food, cosmetics maintenance, and 3C game products as examples
Tzong-Ru Lee; Wei-Chen Chen; Ville Isoherranen; Ummul Wara Adrita
DOI: 10.1504/IJIMA.2025.148679
317-339The influence of the use of luxury brands and social media on self-expansion in the clothing industry: evidence from Tehran
Alireza Rokhsari; Saba Ali; Hassan Tanha
DOI: 10.1504/IJIMA.2025.148676
340-360Technological emergence in the area of personalised advertisement using emergence scoring and topic modelling based on patent data
Nishad Deshpande; Shabib A. Shaikh; Alok Khode
DOI: 10.1504/IJIMA.2025.148677

 

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