
International Journal of Internet Marketing and Advertising
2020 Vol.14 No.1
Pages | Title and author(s) |
1-18 | Modelling the impact of activity in brand communities on loyaltyAzarnoush Ansari; Arash Riasi DOI: 10.1504/IJIMA.2020.106042 |
19-47 | eWOM via social networking site: source versus message credibilityPayal S. Kapoor; K.R. Jayasimha; Ashish Sadh; Srinivas Gunta DOI: 10.1504/IJIMA.2020.106043 |
48-70 | A new framework of electronic word-of-mouth in social networking sites: the system-based approachMona Jami Pour; Zahra Lotfiyan DOI: 10.1504/IJIMA.2020.106044 |
71-90 | Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intentSerena Iacobucci; Roberta De Cicco DOI: 10.1504/IJIMA.2020.106046 |
91-111 | User response to e-WOM in social networks: how to predict a content influence in TwitterZohreh Yousefi Dahka; Nastaran Hajiheydari; Saeed Rouhani DOI: 10.1504/IJIMA.2020.106041 |