International Journal of Internet Marketing and Advertising (IJIMA) Inderscience Publishers - linking academia, business and industry through research

International Journal of Internet Marketing and Advertising

Pages	Title and author(s)
1-18	Modelling the impact of activity in brand communities on loyalty Azarnoush Ansari; Arash Riasi DOI: 10.1504/IJIMA.2020.10027782
19-47	eWOM via social networking site: source versus message credibility Payal S. Kapoor; K.R. Jayasimha; Ashish Sadh; Srinivas Gunta DOI: 10.1504/IJIMA.2019.10023124
48-70	A new framework of electronic word-of-mouth in social networking sites: the system-based approach Mona Jami Pour; Zahra Lotfiyan DOI: 10.1504/IJIMA.2020.10027783
71-90	Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent Serena Iacobucci; Roberta De Cicco DOI: 10.1504/IJIMA.2019.10025405
91-111	User response to e-WOM in social networks: how to predict a content influence in Twitter Zohreh Yousefi Dahka; Nastaran Hajiheydari; Saeed Rouhani DOI: 10.1504/IJIMA.2019.10024249